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White Papers and Your Business

White papers can help promote and grow your business if well written and used correctly. First, what is a White Paper? According to Wikipedia: “A white paper is an authoritative report or... Read More»

Black Friday vs. Cyber Monday: Your Holiday Marketing Plan

The Holiday shopping season has kicked off! Advertising around Black Friday and special on-line deals for Cyber Monday have already hit the airways. The National Retailers Association expects... Read More»

Is Your Online Marketing Message On-Target?

You have a website. You have several social media channels you post on. You have an email list that you send out regular communications to. But are you reaching the people your business needs to talk... Read More»