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BlogSOCIAL MEDIA IMAGE SIZES: 2023
Social Media Images 2023

SOCIAL MEDIA IMAGE SIZES: 2023

Welcome to the wild world of digital marketing, where change is the only constant, and the significance of social media image sizes cannot be overstated. 

In a world where technology’s journey is unceasing, social platforms undergo constant metamorphosis, and algorithms chart new territories, keeping up to date with the latest social media specifications isn’t just wise – it’s essential. Why? Because the right image sizing isn’t just a detail; it’s a cornerstone of your social media impact. That’s where we come in! Check out the guide below for a masterclass in securing the latest dimensions for your social media profile. Hold on to your pixels, your digital canvas is about to get a lot more vibrant!

FACEBOOK

Facebook is a vital marketing tool for businesses due to its extensive user base, reaching roughly 2.064 users daily. Its versatile advertising features allow businesses to target specific demographics, interests, and behaviors with precision. Effective Facebook image sizing is crucial, as visually appealing content grabs users’ attention and drives engagement. By optimizing image sizes for this platform, businesses can enhance brand visibility, convey their message effectively, and ultimately boost sales and conversions, making Facebook an indispensable asset in any modern marketing strategy.

FACEBOOK IMAGE SIZING

Profile Image: 170 x 170 pixels 

Cover Photo: 850 x 315 pixels  

Single Image Recommended: 1200 x 630 pixels 

Single Image Minimum: 600 x 315 pixels 

Carousel Images: 1200 x 1200 pixels  

Panorama or 360 photo: 30,000 pixels in any dimension, and less than 135,000,000 in total size. 

Event Cover Photo: 1920 X 1080 pixels

Video: 1280 x 720 pixels 

Reels: 1080 x 1920 pixels

Stories: 1080 x 1920 pixels

FACEBOOK IMAGE SIZING FOR ADS

Feed Ads Recommended: 1080 x 1080 pixels

Feed Ads Minimum: 600 x 600 pixels

Right Column Ads Recommended: 1080 x 1080 pixels

Right Column Ads Minimum: 254 x 133 pixels

Sponsored Messages Recommended: 1080 x 1080 pixels

Instant Articles Recommended: 1080 x 1080 pixels

Messenger Inbox Ads Recommended: 1080 x 1080 pixels

Messenger Inbox Ads Minimum: 254 x 133 pixels

X: FORMERLY KNOWN AS TWITTER

Twitter, recently rebranded as X to reflect its evolution into a more multifaceted platform, has emerged as a dynamic and indispensable tool for businesses, where brands can engage with their audience in real-time, fostering a sense of community and loyalty. By mastering X image sizing, businesses can seize the fast-paced, trend-driven nature of this platform, ensuring their messages not only resonate but also spread like wildfire.

X IMAGE SIZING

Profile Image Recommended: 400 x 400 pixels 

Profile Image Minimum: 200 x 200 pixels 

Square: 1080 x 1080 pixels

Portrait: 1080 x 1350 pixels

Landscape: 1024 x 512 pixels

Cover Photo: 1500 x 500 pixels 

Card Image Minimum: 120 x 120 pixels

Video: 1280 X 720 pixels

X IMAGE SIZING FOR ADS

Single and Multi-image Post Minimum: 600 x 335 pixels

Website Card Image: 800 x 418 pixels

Carousels: 800 x 800 pixels

App Card Image: 800 x 800 pixels

Direct Message Card: 800 x 418 pixels

Conversion Card: 800 x 418 pixels

INSTAGRAM

Instagram stands tall as a dynamic marketing powerhouse for businesses, thanks to its visually-driven nature and over a billion active users. With its emphasis on aesthetics and storytelling, the platform allows brands to forge emotional connections with their audience. By optimizing Instagram image sizing, businesses can create a captivating visual narrative that will turn audiences into not just customers, but die-hard fans.

INSTAGRAM IMAGE SIZING

Profile Image: 320 x 320 pixels

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Stories: 1080 x 1920 pixels

Reels: 1080 x 1920 pixels

Highlight Cover Photo: 1080 x 1920 pixels

Live Videos: 1080 x 1920 pixels 

Pro Tip: For Carousel Success: Your lead image sets the size for the entire scroll. Keep this in mind while choosing 

between landscape, portrait, or square images using the suggested sizes above. Carousel Max: 10 images.

Pro Tip: Instagram Reels and Stories are optimized for full-screen, vertical viewing specifically on mobile devices. For the most accurate sizing, it’s recommended to film and edit your Reels using your smartphone.

INSTAGRAM IMAGE SIZING FOR ADS

Square: 1080 x 1080 pixels

Landscape: 1080 x 566 pixels

Stories: 1080 x 1920 pixels

Video Ads: 1080 x 1080 pixels

INSTAGRAM THREADS

Instagram Threads, a rising star in the social media landscape, is gaining traction as an essential marketing tool for businesses. With its unique, story-centric format, it offers brands a dynamic way to engage their audience. While primarily a story-based platform, Threads image sizing is still pivotal. By optimizing images for this platform, businesses can stop the scroll, and tap into the potential that Threads offers. In a world hungry for authentic storytelling, Threads is fast becoming a must-have platform for businesses aiming to captivate their audience.

INSTAGRAM THREADS IMAGE SIZING 

Profile Image: 320 x 320 pixels

Image: 1080 x 1920 pixels

Video: 1080 x 1920 pixels

LINKEDIN

LinkedIn is a cornerstone in the marketing toolbox for businesses aiming to build professional networks and establish thought leadership. With millions of professionals and decision-makers as users, it provides a unique platform for B2B and B2C engagement. LinkedIn image sizing is crucial for portraying a professional image and attracting the right connections. Optimized visuals help businesses stand out, convey expertise, and drive engagement, making LinkedIn an asset for brand growth, partnership opportunities, industry influence, and enhancing your professional image. 

LINKEDIN IMAGE SIZING

Profile Image: 400 x 400 pixels

Cover Image: 1128 x 191 pixels

Company Logo: 300 x 300

Landscape: 1200 x 627 pixels

Portrait: 627 x 1200 pixels 

Square: 1080 x 1080 pixels

Video: 4096 x 2304 pixels

Blog Post Link Images: 1200 x 627 pixels

Life Tab (A.K.A What We Do) Main Image: 1128 x 376 pixels

Life Tab (A.K.A What We Do) Custom Modules Image: 502 x 282 pixels

Life Tab (A.K.A What We Do) Company Photo Image: 900 x 600 pixels

Stories: 1080 x 1920 pixels

LINKEDIN IMAGE SIZING FOR ADS

Carousel: 1080 x 1080 pixels

Spotlight Logo Size: 100 x 100 pixels

Spotlight Custom Background Image: 300 x 250 pixels

Content Images: 1200 x 627 pixels

Company Logo Size: 100 x 100 pixels 

PINTEREST

Pinterest is a treasure trove for businesses seeking to showcase products and inspire audiences through stunning visuals. Its user base predominantly consists of eager shoppers and DIY enthusiasts, making it a prime platform for product discovery and brand engagement. Eye-catching pins lead to click-throughs and conversions making pinterest image sizing vital. By optimizing images, businesses can curate a visual journey that resonates with their target audience.

PINTEREST IMAGE SIZING

Profile Image: 165 x 165 pixels 

Cover Image Minimum: 800 x 450 pixels 

Square Pins: 1000 x 1000 pixels 

Recommended size: 1000 x 1500 pixels

Story Pins: 1080 x 1920 pixels

Video: 1200 × 1800 pixels

PINTEREST IMAGE SIZING FOR ADS

Carousel: 1000 x 1500 or 1000 x 1000 pixels 

Shopping Ads: 1000 x 1500 pixels

App Install Ads: 1000 x 1500 pixels

YOUTUBE 

YouTube isn’t just a platform; it’s a dynamic digital theater where businesses can steal the spotlight. With an audience spanning the globe, it’s a treasure trove for showcasing products and services through the power of video. Proper YouTube image sizing will lead to compelling thumbnails and channel art that beckon viewers to hit that play button. By mastering image dimensions, businesses can set the stage for viral success, forging authentic connections, and turning casual viewers into dedicated subscribers. 

YOUTUBE IMAGE SIZING

Profile Image: 800 x 800 pixels 

Banner Image Minimum: 2048 x 1152 pixels  

Banner – Minimum area for text + logos without being cut off: 1235 x 338 pixels

Video Size Minimum: 1280 x 720 pixels 

Video Shorts (60 Seconds Max): 1080 x 1920 pixels

Video Thumbnail Image: 1280 x 720 pixels

YOUTUBE IMAGE SIZING FOR ADS

In Feed Ad: 1920 x 1080 pixels

Skippable In Stream Video Ads: 1920 x 1080  pixels

Non-Skippable In Stream Ads: 1920 x 1080 pixels

Companion Banner: 300 x 60 pixels

Bumper Ads: 1920 x 1080 pixels

Pre-Roll Ads: 1920 x 1080 pixels

Display Ads: 300 x 250 pixels

TIKTOK

TikTok, the reigning champion of short-form content, is a goldmine for businesses aiming to ride the wave of creativity. With its predominantly younger, mobile-native user base, it’s the ultimate stage for brand innovation. Image sizing isn’t just about pixels; it’s about crafting visuals that are sharp, vibrant, and can stand out in a whirlwind of scrolling. By mastering the art of TikTok image sizing, businesses can turn fleeting moments into lasting impressions. 

TIKTOK IMAGE SIZING

Profile Image: 200 x 200 pixels 

Video Size: 1080 x 1920 pixels

TIKTOK IMAGE SIZING FOR ADS

Video Ads: 1920 x 1080 pixels

Image Ads: 720 x 1280 pixels

So, as we’re sure you’ve figured out by now, nailing the right social media image size is a brand’s holy grail. It maintains the professional integrity of visuals by preventing pixelation and distortion and ensures complete photo visibility while maximizing the impact of your content. Mastering image sizes not only addresses current needs but also future-proofs your content, streamlining efforts when platforms inevitably update their image display methods.

Now go forth armed with the power of accurate social media image sizes and know you have the tools you need to create engaging content that will boost sales and attract your target audience. Don’t forget to bookmark this page and return each year for the latest, up-to-date social media image sizes. If you found this article useful you may also enjoy Instagram Stories Best Practices or How to Get Verified on Instagram Facebook and Twitter.