Local Listing Management/ Local SEO
You’ve probably seen them: search results that remind you of those old clunky phone book listings. If you’re a business, these ‘new’ versions of phone books even come with user reviews. That means optimizing your business for location-based search, such as that used by Google Maps or smart phones, adds an additional layer to traditional SEO. This new search factor called a NAP citation (name, address and phone.) must be 100% accurate, and is critical for companies that do their business locally. Google is picky, meaning incorrect information can have a negative effect on your local search ranking.
We help with local search in 3 ways.
- First, we hand build and search optimize top review sites and directories like Google Maps, Apple Maps and Yelp.com to ensure that these high traffic sites not only have accurate NAP Citations (meaning that they’ll help you rank higher on Google), but we’ll also help you rank higher in searches within the site, meaning you’ll get more direct traffic from these high traffic websites.
- Secondly, we submit your business information to top-level data providers that supply business data to services like Google Maps. By ensuring that these top level data providers have correct NAP information, we help increase the accuracy of your NAP info across thousands of services, review sites and directories, increasing both local search ranking and direct traffic.
All of this is adds up to a successful strategy that places your business on top listing sites that generate more customer reviews and stronger sales.