Reporting & Analytics
Simply put, analytics increases conversions and reduces marketing spend waste.
We’re continually struck by how many businesses neglect to leverage online marketing and analytics tools to track their marketing spend. The days of estimating ROI from print, television and radio advertising spend are over! The beauty of online marketing is that you can accurately measure the success of every ad campaign, every conversion, every last penny of revenue. Google Analytics (GA) is a simple edition to your website that has an enormous impact on your business decisions. There is no single better marketing investment you can make.
GA provides vivid, up-to-the-minute data that allows you to comprehensively measure the results of your marketing campaign and its impact on revenue. Specifically, with GA you can
- Measure Conversions – A conversion is a dynamic term, generally referring to when a web visitor ‘converts’ to a customer, but can also apply to becoming a lead, joining an email list, or whatever your goal is for a given campaign. Data gleaned from conversions is the best way to optimize your marketing strategy and make future conversions more efficient.
- Establish Goals – Goals are actions you would like visitors to take on your website, like making a purchase, filling out a form, or making a call. Google Analytics allows for advanced tracking of goals, making it a powerful tool for both analyzing and inspiring visitor behavior on your site.
- Track Events – Events are actions that occur on your website, such as clicking a download link, watching a video, or clicking to call. Tracking this data allows us to drill deeper into visitor choices and tweak strategy for optimal site performance.