What Is Search Engine Marketing?

Search Engine Marketing focuses on discovering and capturing the attention of users who are researching a purchase decision. Having the ability to do this is only useful if, as a business, you understand how to leverage traffic sources and understand how both organic and paid search works. The Google search engine is the undisputed king of search engines, with over ~70% of the US search market. If you’re not on Google, you essentially don’t exist online.

Organic Search – How and where your company’s website shows up on search engine results due to the organic traffic it’s received; meaning there is no advertising that goes into this, simply relies on the quality and quantity of your clients/customers.
Paid Search – How and where your company’s website shows up on search engine results due to the effectiveness of online advertising; meaning, where you land in a user’s search results will align with how well you’ve setup your ads.

Did you know?

  • 90% of all clicks happen on the first page of the Google search results.
  • The top 3 search results get over 50% of all clicks.
  • The top result gets a whopping 36.4% of all clicks.

Each of the services we offer have their own attribute in what makes SEO/SEM work. SEM is really an umbrella of variables you have to constantly put effort into and that work together as a system of ‘bread crumbs’ to get your website and brand in the best position to rank according to what we know about Google’s algorithm.

Because we offer so many interconnected digital services, we like to cross-train our staff to be nibble in Search as well so that even pieces of our service that aren’t thought directly as SEM have the best practices for Search top of mind. For example, paid Search (the Googel ads) and reputation management help a lot with some of the technical aspects – Google highly favors listing sites in its algorithm. Social media may be a longer lead foundation for Search but it works and its added benefit is brand awareness.
If SEO is your #1 top goal, the first step would be the website and its On-page SEO foundation. It’s critical for your business to rank on the first page of search engines like Google, but this takes some work. Don’t worry though, we’re here to help!

Search Engine Optimization