What Is Search Engine Marketing?
Search Engine Marketing focuses on discovering and capturing the attention of users who are researching a purchase decision. Having the ability to do this is only useful if, as a business, you understand how to leverage traffic sources and understand how both organic and paid search works. The Google search engine is the undisputed king of search engines, with over ~70% of the US search market. If you’re not on Google, you essentially don’t exist online.
Organic Search – How and where your company’s website shows up on search engine results due to the organic traffic it’s received; meaning there is no advertising that goes into this, simply relies on the quality and quantity of your clients/customers.
Paid Search – How and where your company’s website shows up on search engine results due to the effectiveness of online advertising; meaning, where you land in a user’s search results will align with how well you’ve setup your ads.
Did you know?
- 90% of all clicks happen on the first page of the Google search results.
- The top 3 search results get over 50% of all clicks.
- The top result gets a whopping 36.4% of all clicks.
Each of the services we offer have their own attribute in what makes SEO/SEM work. SEM is really an umbrella of variables you have to constantly put effort into and that work together as a system of ‘bread crumbs’ to get your website and brand in the best position to rank according to what we know about Google’s algorithm.