Tag : social drive

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Social Media Policy

Social Media Policy: What Every Employer Should Give Their Employees

Using social media to promote your company is an important part of doing business today. Outlining the rules of engagement for your employees on social media channels to protect your brand and reputation within a policy guideline is also a business necessity.

A Social Media Policy doesn’t have to be a detailed document, as demonstrated by the adidas group, but it should include guidelines around your company’s official accounts and how employees should conduct themselves on their personal accounts.

Rules Around Your Company’s Official Social Media Accounts

  • Specify who is responsible for managing posting and interactions on your company’s official social media accounts. This could include customer service departments, HR, IT and public-facing executives.
  • Give specifics about how employees can share important company news and what they can share. Utilizing your employees to spread your company’s messaging on social media is a great way of increasing your web presence. 
  • Specify what company logo images should be used by employees. This will keep the look of your social media presence consistent.
  • Remind employees of the usage of stock images and how to obtain permission prior to use on the internet.

Employee Personal Account Conduct

  • Define what behaviors will result in disciplinary action. Without specifying what activities are prohibited, your company may not be able to fire an employee for misconduct.
  • Give employees a course of action if an issue arises with an interaction – do they call HR? Or Marketing?
  • Remind them that company issued technology are the property of the company as is all information and usage on those devices, including social media sites or apps.
  • Outline potential security risks associated with using social media platforms along with best practices to avoid potential virus infection or security breaches. Again, give employees next steps on whom to contact should they detect any issues.

Social media platforms are constantly evolving.  Your policy should be continually assessed and updated annually. Additionally, there are different laws globally governing what companies can or can’t do around monitoring or enforcing policies with employee social media usage or monitoring. You will need to consult with your legal department on what applies to your company’s operations.

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Instagram

How to Use Instagram for Your Business

It’s no secret that Instagram can help get your business noticed on social media. What tends to elude some businesses is how. With over 700 million active accounts on Instagram and more “Story” users than Snapchat, creating an Instagram feed that is going to help your business can seem daunting, but it can be an important tool if you can clearly show your audience why you are on this platform.

1 – Clarify your Purpose

Are you going to raise brand awareness, drive sales, increase website traffic, or engage customers? Being clear on the intent of the company’s Instagram account will help keep content focused and consistent. Keep in mind that Instagram’s demographics tend to run younger and they are looking for a specific experience when going on this site: something positive, authentic, and identifiable.

Start with crafting a candid bio blurb and use a profile photo that is consistent with your website and other social media platforms. Optimize your profile by including as much pertinent information as possible. Be sure when doing this to include a link to your website to drive traffic to your company’s designated page which you can track in Google Analytics.

You will need to know how to develop content for your profile vs your Instagram Stories. Keep in mind it’s not only why you use one over the other but how. With a 24-hour view-ability, the biggest differentiator are that Stories are more timely, personal and “on the go”. They can be video and images like regular Instagram posts, but can be interactive with fun overlays like polls and live hashtags. Instagram posts themselves should be much more planned and formatted within a cohesive visual theme.

The latest Stories Highlight function lets you pin any one of your Stories to your page and lets people click within your bio to view it if they happened to miss it within your Story itself. Think of it as your own video message waiting for people to see when they want to learn more about your company!

Instagram’s Insights function will also help you understand follower demographics, what stories get “likes”, profile visits or website clicks.  Then you can refine your messaging guidelines based on what is getting “likes” or comments.

2 – Help your Customer Find You

Since Instagram uses an algorithm to serve up content vs. serving it up in chronological order, it is important to make your posts more “visible” to users by using different tools within the app:

  • Geotags: For traditional “brick and mortar” businesses adding your business location to your posts will help people locate you, they can “check in” when they visit you and search for posts in their current location. You can also “re-gram” their posts (also known as User Generated Content or UGC) should they use your geotag.
  • Connecting to other Instagrammers: Just like in Twitter, the ‘@’ symbol is how you tag others within your post caption or Story. Be sure to engage with users on their pages too!
  • Hashtag: Adding hashtags to your post caption can also help you reach a larger audience. It could be a trending hashtag or something specific to your brand. The more the better; but remember only have a few hashtags within the caption and create a comment under your post with an additional 20 hashtags. It keeps your original post clutter-free.

3 – Tell your Company’s Story

Moving beyond regular photo posting, Instagram Stories was introduced in 2016 and has become more popular than Snapchat. The Stories function can be a collection of up to 10 photos or short videos, highlighted at the top of the Instagram home page.

As with regular photo posts, being clear on the intent of the “story” is important.  Popular business stories include:

  • Giving followers a “Behind the scenes” look at work
  • Sharing your company’s culture to help people understand why your business is more than just a place to work
  • Highlight customer stories with your followers – positive feedback or suggestions you will be implementing based on customer input
  • Show how-to clips on the amazing things your company does
  • Utilize these nifty Instagram Hacks and take advantage of some of the additional stylistic features Instagram offers to make your content pop even more

These video insights into your business can also be done with a LIVE broadcast using Instagram.  Real-time broadcasts are a great way to promote events, celebrations or capture news as it is happening. Instagram will also ping your followers each time you go live with a “catch it before it’s over” urgency. This is a major perk to utilizing the LIVE feature.

4 – Starting Ads

Just like in Facebook, you can advertise on Instagram, but you can utilize features specific to Instagram, like Stories, to promote your business. Instagram does give you the streamlined capability to manage your ads simultaneously on both Instagram and Facebook. This framework includes four options to display ad content (Photos, Videos, Carousel or Stories).  There are also lots of ways to target your audience including location, demographics, interests, behaviors and more!  These precise ways of targeting people means you don’t need a huge budget for ads. Analyzing results to see who you are reaching is important to refine your message or ad spend.

Knowing your audience and how to reach them is key to being successful on a social media platform. Instagram for Business is positioned to help companies reach their target audience and backs it up with data, too! If starting out your company on Instagram seems daunting, remember that’s what Social Drive is for!

#doyouinstagram? #instagood

Welcome Diana Rodrigues to the Social Drive Team!

Diana RodriguesDiana joined us in December of 2015 and has been a great addition to the Social Drive team.  Diana brings with her experience in the social media marketing world.  She enjoys following social media influencers, like Gary V and Carlos Gil, and integrating their thoughts and ideas into her daily routine. She is always curious to learn more about social media and be the best marketer she can be. She is a recent graduate of Suffolk University, where she studied marketing and international business. As a junior, she studied abroad in Rome, Italy at John Cabot, where her passion for travel truly blossomed. These days, you will find her tweeting, Instagramming and blogging her way through her latest and greatest adventures.

Diana is an avid live-poster and loves to share events in real-time. If you can’t attend an event, she feels you should be able to experience it through social media. Diana also loves to follow brands on social media and always says, “People are behind the brand – Make it fun, interesting,  and most of all, personable. You’re talking to another person, not a robot.”

Her interests include:

  • Event marketing and management;
  • Live-posting;
  • Brand management; and
  • Personal branding

Diana is also an active member of the local Portuguese-American community, volunteering her expertise in social media marketing toward preserving and promoting culture. She works with many organizations, including the International Portuguese Music Awards, the Boston Portuguese Festival and the Young Portuguese Americans organization, based in the Bay Area of  California.

Connect with Diana on Instagram, Twitter, or Snapchat at @diana_rdrgs or about.me/diana_rdrgs. Welcome to the Social Drive Team!

Introducing…

Jay Joseph, Google SpecialistJay Joseph, the Newest Addition to the Team!

Jay joined the Social Drive team in mid-2014 (our apologies for the delay on this, Jay!) and has proved himself to not only be a valuable team member but also an awesome person to work with. Jay’s specialties lie in:

  • Search Engine Marketing (SEM)
    • Which includes Search Engine Optimization (SEO)
  • Email Marketing
  • Paid Search
  • Online Reputation Management
    • Particularly, Review Management
  • Conversion Optimization
  • Web Design

These are his areas of expertise, and trust us; he seriously knows what he’s doing. But to really expound on what truly differentiates Jay from the somewhat crowded world of online marketers, we thought we’d create our very own “bulleted list” of why Jay rocks. So here goes…

  • Excellent Communicator – This is harder to come by than some might think. Not only is he extremely timely and professional in all internal/external communications but he’s clear and straightforward. This is something the team appreciates, and more importantly, our clients appreciate.
  • Goes Above and Beyond – We give our clients the best and sometimes that means we give them more than required (we’re people pleasers!), so it’s important that all team members are willing to do that. Jay is always thinking of what the next best move is and how we can make it a better, smoother more effective experience for the client and their audience.
  • FUN – Jay is a total joy to work with (insert *aww*). He’s quirky, sarcastic, witty and is a total dork who fits right in!

We could go on and on about Jay but instead we’ll leave you with one of his favorite quotes…

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”

— John D. Rockefeller

To learn more about Jay go here.