Drake, Shakira and Pique: Spotify’s Newest Marketing Partnership Strategy Both Inspires and Causes Controversy
In July 2022, Spotify and FC Barcelona made their new, interactive partnership official. Barcelona signed the naming rights of their legendary Camp Nou stadium to Spotify in a deal worth €5 million per year. One of the most historic soccer stadiums in the world is now rebranded as Spotify Camp Nou. We get it, a […]
Best Local Shopping in Boston this Holiday Season
Holiday shopping season is here and as a small biz ourselves, it wouldn’t be right to not highlight some other great businesses! There are so many small businesses across Boston and New England that give back to their local communities and other social causes. Feel good about your spending this season by supporting locally owned […]
2022 Holiday Marketing Trends for Social Media
It’s that time of the year again – people across the globe will take out their coats, brew some hot chocolate, and plan their holiday season sitting by the fire. However, that’s not all there is to the holiday season. For businesses worldwide, the start of the holiday season signals the beginning of the most […]
2022’s Top 7 Hashtag Tools for Instagram
Many trends come and go, especially in the age of digital interactions. For social media, these trends are almost countless, and vary in their impact for users/on viewers/for viewers. Some seem to be more of a fad than a relevant shift in the tide of the market. However, certain tools have proven to be trends […]
How Augmented Reality (AR) Will Impact The Future of Social Media Marketing
There is no denying the impact of social media on our daily lives. With 59% of the global population actively using at least one platform, if not multiple, social media has established itself as the primary source of information in modern-day society. Newer technologies, like augmented reality (AR), have further increased social media’s effectiveness. Remember […]