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5 Tips for Using Instagram Reels in 2024

Short-form video content seems to have taken over the internet. With all the different social media platforms, it can be hard to keep up with the different algorithms, trends, and best practices, but we have your back! With Instagram being a top-used platform, seeing 2 billion active users monthly, creating quality reels can land your business on the explore page and therefore drive brand awareness, sales, and overall growth. By following these 5 Instagram Reel tips, you’ll feel like a pro in no time! 

Tip 1: Post Frequently to Your Grid

According to Planoly, posting 4-7 Reels a week is the best way to get Instagram’s attention and land your content on users’ explore pages. We know that sounds like a lot, but if you plan your content ahead of time and schedule it out, it can feel less daunting. If you’re unsure of how to approach making a Reel, our guide on how to create one will show you what to do! 

Tip 2: Diversify Your Content

Instagram Reels, like grid posts, should be planned and created with intent. Here are a few ideas of the types of content that do well for businesses, so you don’t run out of ideas:

  • Behind the scenes (BTS)
    • Put together behind-the-scenes footage and/or bloopers from photo or video shoots, client meetings, presentations, or any other work specific to your business. Add trending music and there you go!
  • Educational “Tip” style content
    • Tutorial and how-to videos are perfect for Reels. This is a great way to diversify your content, and this provides a style of video that can be recycled many times with different materials.
  • Trends
    • What you see on your own explore page can be a good example in itself. Trending videos can be remade to fit your business and tweaked to align with your style. 

Tip 3: Pay Close Attention to TikTok

TikToks and Reels go hand in hand. Both being short-form video content, many of the TikTok trends and videos you see will wind up being used as Instagram Reels as well. You should do the same! Watch for what’s trending on TikTok and see if you can recreate it or use a trending sound in your own video. Similarly, if your business is already on TikTok, you can post those same videos to your Instagram Grid as Reels – work smarter, not harder! 

Tip 4: Take Advantage of Influencers

Working with influencers is a great way to boost your content and page. This is a mutually beneficial relationship and can be both helpful and fruitful. Start by locating influencers that resonate with your brand and making a connection. Bonus points if they’re versed in short-form video content like Reels/TikToks!

Tip 5: Use Instagram’s Performance Insights to Grow 

Instagram provides analytics for Reels which allows users to see how many interactions it got and therefore how well a Reel has done. Users are also able to see how many accounts your Reel reached and who your top viewers are. Using these insights will give you the information on what types of Reels do best for your page, where you should pivot, and who you should be catering to. 


Short-form videos like Instagram Reels are a great way to connect with your audience and grow your online presence. Instagram is a hugely used and recognized social media platform, and with the proper usage, it can be great for your business! Tackling Reels can seem overwhelming, but with these simple 5 tips, you can create quality Reels and make strides with your digital marketing and social media.