Category : Blog

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Instagram Reels in explore page

Instagram Reels is Taking Over! Your Guide on How to Create a Reel of Your Own

Social media is constantly evolving from new features to apps hitting the app store daily! Last month, Instagram launched its new feature Reels, which the company describes as “a new way to create and discover short, entertaining videos on Instagram.”

With the rise of the popular short video creation app TikTok, we’re not surprised that Instagram seized the opportunity and created their own counter version. However, Reels similar to TikTok allows users to record and edit 15-second videos. These videos can be broken down into multiple clips and edited with special audio effects and creative tools. 

With its seamless integration to the Instagram UI, you can find Reels everywhere from your explore page all the way to your feed. Instagram creators are taking advantage and creating content relevant to their brands, or like we’ve been seeing — uploading their previous TikTok videos onto Reels. Why work harder when you can work smarter!

Instagram Reels photo on explore page
Image Source: Instagram

Want to get started creating Instagram Reels today? Here’s how it works!

  1. Go to the bottom of your Instagram camera where you can access the Reels icon directly.
  2. For laying out content, there are many options. Record your 15-second clip all at once or break up your videos into short segments by holding the record button and releasing it at the end of your desired clip.
  3. Add licensed audio directly from Instagram or create your own.
  4. Use all the cool effects Instagram offers from font changes to lighting and AR effects. 

Now that you have recorded your Reel and edited it, share it on Instagram with your community! Similar to uploading regular videos, you can select a cover image, write captions, and add hashtags. Don’t forget to tag your friends and any brands you may have featured in your video!

Instagram Reels video on profile and explore page.
Image Source: Instagram

Therefore, once you press share your video is live for everyone to discover! What makes creating Reels great is that they can be accessed directly from your Instagram profile by selecting the Reels icon! Looking for ideas to create your first Reel? Here are three simple ones to get you started:

  1. Share your favorite food recipe and walk your audience through the step-by-step process on how to make your dish.
  2. Do a get “ready with me” and show how you transformed your look from lounge wear to all dressed up.
  3. Share informative tips and life hacks from how to register to vote all the way to how to edit your photos like a pro. 

Instagram Reels content creators
Image Source: Instagram

In conclusion, whatever you do, get started today on Reels! It only takes 15 seconds and who knows your video could go viral!

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The Pierce Boston_view

Residential Real Estate Marketing… but make it fashion

We’ve tackled our share of residential developments over the last 8 years. From state-of-the-art buildings like The Wyeth in Cambridge to the most sought-after luxury condominiums in Chicago, to the skyline megalith Pierce Boston and ultra-high-end Cottages in Vermont and New Hampshire. If one thing is true, we know residential real estate marketing from pre-groundbreaking and pre-leasing to ongoing brand expansion. Below are three quick snapshots at some of our high-level case studies!

Norweta – Boosts on the Ground, Community Involvement

Norweta Residential Real Estate Marketing

Through social brand management and site visits, we effectively introduced Norweta, the newest luxury Chicago condominiums, to local shops, restaurants, and organizations in the Lincoln Park area over the last year. This has garnered partnerships, promotions, and organic brand recognition in the community even during construction phases. Oftentimes, the most important piece of “selling” in residential real estate marketing are qualified, long-term leads that truly form a community.

The Royal Belmont – Locked and Loaded!

The Royal Belmont, one of our full-service clients, has been on board with us from the early stages of their leasing journey in April 2018. Starting from very few leases, we assisted the client in becoming 100% fully leased in August 2019. We are now their go-to agency and are being retained for services for the foreseeable future.  

Forecaster121 Residential Real Estate Marketing

Forecaster 121 Dual-focus – Custom Content Curation and PPC-driven Results

Through great content development and Google Ads strategy, we have been able to create long-standing growth for Forecaster 121. Over the course of one year (Oct 1, 2018 – Oct 1, 2019), 81.8% of’s website traffic came from our Google and social media ad campaigns. Starting from less than 20% sold, we are at 90% currently. And if that isn’t enough, hear what our clients have to say.

Rhino Capital Advisors, LLC – Website Revitalization

When our old friend at Rhino Capital came to us with hopes of bringing their outdated website into a modern, prospective client wow-er, we were up for the challenge. Focusing on their gallery and bolstering their talented team, we kept a sleek and simple (…and cost-effective) perspective at the forefront of our plans and we’re able to revitalize their website experience.

As a full-service digital agency, we love what we do and take pride in the success of our clients. We are currently working with many more developments in and around Boston; joining forces with teams such as Samuels and Associates and other major players. We’re excited to be creating brand new neighborhoods, generating both real-estate value and emotional cache while pushing out strategic lead generation campaigns, and, most of all, putting a magnifying glass on the already amazing communities around us. We can truly say we love what we do!

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Arsenal Yards Mural

Arsenal Yards & East End Watertown

Today we’re going to chat about a large project that is near and dear to our hearts here at Social Thrive! Since 2015 we’ve been working with East End Watertown & Arsenal Yards and have helped their team rebrand themselves from the old “Arsenal Mall” & “The Arsenal Project” to the current mixed-use development powerhouse brand they’ve become.

Arsenal Yards Logo

Through strategic marketing and planning, we were able to build the brand East End Watertown from the ground up. This effort resulted in the gain of over 7,000 qualified fans since its inception in 2015. The majority of fans were gained from organic efforts like blog writing, engaging social presence, and social networking initiatives. Yes, among thousands of social posts over the years, we toppled over 300 hyper-local, unique blog posts too!

In the last two years alone, we’ve reached over 1.13 million people in the Greater Boston area and of those, 100,000 of those people have actively engaged with the brand on Facebook alone.

April 25, 2018 was one of the first official Arsenal Yards announcement post, organically reaching over 25,000 people alone with approx. 1,000 engagements.

At this time we also assisted our client in the sale of a state-of-the-art office building in East End Watertown, MA. We presented to prospective Boston-based tech and bio companies with our local efforts and digital guides to reaffirm that the transition from Boston to Watertown was a well-forecasted and strategic investment move.

At Social Thrive we collaborate at a deep level with our clients outside of stellar digital campaigns and really take our role as agency partners seriously. We step into meetings and also provide creative brainstorming on how our clients can scale their business efforts. Examples such as holidAY activations & pitching ever-changing, dynamic art installations to their vendors Isenberg Projects, and Marlo PR.

East End Watertown ‘Walking Watertown’ Instagram Campaign

Walking Watertown

East End Watertown was not only the community brand we launched online to soften the buzz of the new Arsenal Yards development, but also a dynamic mini-photography series to highlight the great people of Watertown. We exercised photojournalism via social media to illustrate personality through the people themselves.

As always, we cannot speak to our accomplishments with East End Watertown without mentioning and thanking our clients who gave us this opportunity. Here’s to Wilder Companies, Boylston Properties, Stantec, and Cushman Wakefield. Thank you for allowing us to join you on this long-term journey.

Interested in meeting our team and making a creative splash with your digital marketing efforts? Reach out to us here for a chat!

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Twitter Voice

Twitter Voice Notes: Roger This!

Your voice is powerful and Twitter knows it. This week, Twitter launched voice notes, a way to upload voice recordings of up to 140 seconds directly to your feed. 

What does Twitter have to say about its new feature coming your way? According to Business Insider, they’re eager to get a more “human experience” in our feeds. “There’s a lot that can be left unsaid or uninterpreted using text, so we hope voice Tweeting will create a more human experience for listeners and storytellers alike,” Twitter staffers said. “Whether it’s #storytime about your encounter with wild geese in your neighborhood, a journalist sharing breaking news or a first-hand account from a protest, we hope voice Tweeting gives you the ability to share your perspectives quickly and easily with your voice.”

Want to get started Tweeting your voice? Follow these simple steps :

1. Open the Tweet composer 

2. Select the new wavelength icon

3. Once the wavelength button has been chosen your profile photo will populate with a record button beneath it. 

4. Press record and share your message

5. After you’ve recorded your message, press done, and LET YOUR VOICE BE HEARD! 

Sharing stories, experiences, and even hearing real-life events, in real-time, has never been easier on Twitter, or more personal. As Twitter rolls out this new feature it will only be available to a select group of iOS users… don’t worry Android-ers we’re sure with the success of this feature that we’ll all be talking to Tweet in the coming weeks.

We can’t wait to hear what you have to say… literally! 

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Take your biz online_pandemic tips for small biz

Business Protection: Getting Your Business Online

In uncertain times, one thing remains constant – people will rely on the internet to continue to support their most favorite brands and businesses. While your brick and mortar location will always remain important to your company’s success, one way to ensure you will never miss out in times of local closures is to move your business online.

This task may seem daunting, but with a well laid out plan and the right resources it can be a simple way to make all the difference in revenue. Let’s get some of those plans laid out for you now with a list of ways you can easily get your online business started.

Create an Ecommerce Website

With an expected 2 + billion digital buyers in the world in 2020, creating an Ecommerce site is more crucial now, than ever before. There are a few things to consider when beginning the design of your site that will set you up for success in the long run. Firstly, make sure your site is clean, easy to navigate and effective. The easiest action a consumer can take is to click out of your website and onto another. Make sure customer experience is top of mind. Adding functions like a search bar to locate specific products, focusing on detailed product descriptions to ensure the buyer is more confident in their purchase and plenty of high quality photos are all very important. Next, the site should reflect your brand. When a consumer visits your site, it should be an extension of your physical location by matching in store branding, aesthetics, products and experience. Doing this will create a sense of trust and reputability and turn into conversions. Nice additions like one click contact buttons and easy to access customer service options always impress consumers and ensure retention.

Use Additional Platforms

While having an ecommerce site gives you a leg up on the competition, there are 3rd party sites like Amazon and E-Bay that allow you to create stores and sell on their websites too. Adding your products there, in addition to your ecommerce site, can, in some cases, double your online revenue. Each month more than 197 million people around the world get on their devices and visit Amazon. Selling through 3rd party vendors will allow you to choose specific inventory, upload your own images and product descriptions and process your orders daily. Having a big name behind you like Amazon can boost sales and build your online reputation to consumers who may not know of your brand locally. Not selling a product? Create an ecommerce store to create deferred demand with gift cards that can be used at a later date.

Utilize Social Selling

Another ever growing and great option for selling products online are social media sites like Pinterest, Instagram and Facebook. Make your posts on Instagram shoppable and promote and link all products in one organized space. With a whopping 1 billion people using Instagram every month, can you afford to not sell on this high traffic area?

Not selling a physical product? Ensure your website is optimized to sell gift cards to create deferred demand. This is vital to the service industry like restaurants, hair salons and more. Creating these deferred demands create immediate revenue that ca be redeemed at a later date.

Market and Promote Your Online Business

Just like every other aspect of your business, you will need to make sure you are marketing your online business properly. If no one knows of your new website, or places to purchase your products/service online, this portion of the business will remain idle. Place the links to your site everywhere you can! Start with daily social media posts. Place the direct link the bio of your business pages on Facebook and Instagram. Print the link on your in store receipts, send out e-mail blasts to your loyal brick and mortar customers and even on your store front windows. The more it’s out there, the more traffic to your site and the more conversions.

It’s always nerve racking to start something new but we’re here to help! If you want to get your business online and ensure you’re never closed for shopping, contact the Social Thrive team today!

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How Your Business Can Survive Coronavirus, the COVID-19 health crisis

How Your Business Can Survive Coronavirus, the COVID-19 health crisis

With so much uncertainty around business as COVID-19 continues to control our daily lives, it can seem like a difficult time to make progress. We’ve already talked about Marketing Your Brand Through a Crisis, and now we’re focusing on the action items.

How can businesses continue to survive and thrive under quarantine?

Review Relief Resources

A lot of businesses are hurting and there are several relief offerings being administered by major companies and the government. Free Google Ads credits, Facebook’s 100MM grant, or turning your Yelp page into a donations center via the GoFundMe x Yelp partnership are things you may need to take advantage of right now to stay afloat. If you are trying to build a content/creative arsenal now for when you open back up – turn to free video software via Mark Cuban & Spectrum! More importantly, COVID-19 page has all of the latest information for the different aid you can access as a small business owner.

Keep a Communication Flow

Though it seems simple, communication with customers is key. Let them know how they can continue supporting you. Use social media as a way to communicate how your business is responding to the rapidly changing measures in response to the situation. The “Question and Answer” feature on Instagram stories is a great way to maintain engagement and answer customer questions. Make sure to always include where your customers can continue supporting you, whether that be through an online store with a coupon code, takeout and delivery, or gift card purchases. The #buyagiftcard movement in Boston is a great example of this! If able, consumers want to help. Make it easy for them.

Support Your Community

Now more than ever, consumers are paying attention to how brands carry themselves and support their employees and community in the face of uncertainty. Think about how your business can be used to help those on the frontlines of this pandemic. Can you donate food to a hospital staff? Are you able to continue to provide salaries and benefits for your employees? Can you partner with local businesses to provide new value to customers who are suddenly forced to stay home? Step outside your business’ needs and focus instead on how you can use your resources to help alleviate society’s overall discomfort during this time. Your consumers are watching and will assess loyalty to your brand according to your behavior during a crisis.

Build Virtual Value

If all else fails, adapt to the changing times. People are stuck home, feigning boredom and fighting the urge to refresh social media outlets and news sources. Create value that can be accessed online. Let customers recreate a dining experience at home by sharing a signature recipe. Share tips for those working from home, anything from how best to manage your time to how to design a workspace that creates comfort and cultivates productivity. If you offer subscription services, perhaps offer a discounted rate to loyal customers to deter cancellations and keep cash flow moving. Utilizing Instagram and Facebook Live platforms to provide free services are a sure-fire way to retain customers during physical distancing and give them a reason to come back once these measures have been lifted.

If you haven’t had time in recent years to focus on your own business’ critical needs – now is the time to brush up! Hit your website and finally update that portfolio page! Refresh that business plan and give your business the care it needs during this time while you are limited to person-to-person interaction.

Look Inward

No one could have predicted the economic turmoil Coronavirus has caused. And maybe some of these tips aren’t feasible for your line of business, or do little to help your situation. Just like we’re all being encouraged to do on an individual basis, take this time to look inward. How can you pivot your business to cater to a world where quarantines and physical distancing is the norm? What will your business look like on the other end of this? How can you expect consumer tastes and needs to change in a post-COVID world? You may have not been able to prepare for this outbreak but you can prepare for the changes that are to come as a result of it.

Continuing to be a source of value and calm during these uncertain times will add to your brand’s overall value, even if that may not translate in dollars just yet. There’s always a way to appropriately stay relevant and Social Thrive is here to help you figure out what that means for you and your unique business needs. Here are other creative ways small businesses are still succeeding during the global health crisis from Fast Company. Please feel free to contact us if there’s any way we can assist.

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How to Market Your Brand Through a Crisis covid 19

How to Market Your Brand Through a Crisis

It’s no secret we are in uncharted territory with the spread of COVID-19. Now more than ever, business owners and consumers alike are taking a hard look at the way they used to live and operate in their day to day. While so much of life as we knew it has halted, you may be wondering how to appropriately market your brand through a crisis?

Let’s discuss the ways in which you can remain helpful and positive:

Allow for Questions

In uncertain times there will be a lot of questions. It’s no secret people always find comfort in those who take the time to hear their questions and supply them with answers. Is your business is equipped to handle any questions your customers have? You can do this by training your Customer Support staff in areas you believe need the most attention. It’s also so important that answers are consistent across the board. Having all of your team on the same page will ensure uniformity and less room for confusion between consumers.  How important is Customer Service? 33% of Americans say they’ll consider switching companies after just a single instance of poor service. If you are able to remain open, honest, and helpful your brand will retain business.

Accommodate As Much As Possible

In a crisis or a situation that shakes people from their norm, there is nothing more important that accommodating their requests (within boundaries). Sometimes something as small as a 10% discount or coupon code can really make someone’s day and gain a sale you wouldn’t have otherwise had. If you are a brick and mortar location, try onboarding products online for an ecommerce approach to supplement sales for the time being. If the thought of have an ecommerce site is daunting, keep in mind the additional platforms such as Amazon and E bay, to ensure you are accessible online to some degree. The best part about migrating your merchandise to an online platform is that you never have to close! The number one reason people shop online is that they’re able to stop at all hours of the day. There are so many ways to ensure your consumers feel taken care of when times are hard. Get creative!

Transparency is Key

As we’ve discussed in the past, personalization is king. Consumers want to learn more and more about the character behind the brand. Talk to your audience as if they are all close friends. Let them know how your business is being affected and how that can potentially affect them. If your business has no plans to change during the crisis or has plans for huge changes, let your loyal customers know. 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. Sharing is expected these days, don’t let your brand be left behind with your audience hearing crickets.

Be a Helping Hand

Become a resource. This is a great way to ensure your brand is useful in the chaos a crisis can bring. Survey how you can help and give your audience the resources they need most. If a consumer remembers how dependable you were in trying times, they will be sure to remember you when everything is back to normal.

Your Message Matters

Communication is so important in scary times. It is crucial to remember the importance of a relevant, meaningful message than to post just for the sake of posting.  Consumers invested in your brand want to hear from you. Any way you can make life feel normal in abnormal times will make a difference. Have the owner of the company address your audience directly with a mission statement about moving forward. Have different staff members give updates and even share personal stories of how they’re coping. Include tips and tricks of how your audience can pass the time in a productive manner. Consider what customers need and want to hear from your organization to best help your brand while dodging potential risks. If you can make your consumers feel not so alone you will create a sense of community and gain reputability.

Feel Good, Feels Good

You can never go wrong with a feel good story especially when times seem a little daunting. The most comforting part of any crisis is that there are always people willing to help. Sometimes, it’s great to break up consumers’ news feed by reminding them there is always help around the corner. Highlight local heroes that are doing amazing things to help out around the community, highlight ways people have donated their time or funds to help out local businesses/shelters. Put a smile on someone’s face. It’s a great reason to be top of mind.

While we find ourselves in unprecedented times now, there are always positive ways your company can make the situation a little brighter. If your brand is remembered for being the calm in the storm, it will take you far with consumers; long after the situation has resolved itself. There are appropriate ways to market your brand through a crisis and Social Thrive is always here to help. Please contact us if we can assist you in any way.

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We Love Our Clients; They Love Their Success Stories

February is the month of love. We love nothing more than helping our clients meet their marketing and business goals to become success stories. From Social Media to Google ad campaigns, Social Thrive can build your brand from scratch or help grow the brand you’ve already built.

Check out a few of our client success stories that are matches made in heaven:

Arsenal Yards

Arsenal Yards is a real urban village. Nestled in Watertown Massachusetts, it is packed with amenities everyone is bound to enjoy. You can shop, dine out, catch a movie and even take up residence in this hip mix use, smart growth development.  Social Thrive began working with Arsenal Yards on a rebranding campaign and to announce the new development in the area. Through social presence alone we were able to reach over a million people in the Greater Boston area. More importantly, Social Thrive was able to provide meaningful engagement with 50,000 people within that audience. Building engagement established brand recognition and built trust with highly qualified leads.

East End Watertown

We love working with clients from their start! Social Thrive had the pleasure of building the East End Watertown brand from the ground up. Being able to learn and create a brand’s personality and growing together makes a great connection with the consumer. We were able to gain over 6,000 qualified fans since inception and are growing.  Social Thrive used a plethora of our marketing services to do this including: blog writing, consistent and thorough social campaigns and networking initiatives.

Forecaster 121

A boutique style condominium building. Forecaster 121 combines modern finishes and amenities with historic architecture. They offer world class service that is close to everything Boston has to offer in a quiet, relaxing atmosphere. Social Thrive was able to increase traffic to Forecaster 121’s website with 81% of traffic coming directly from our Google and Social Media ad campaigns. When we began the project, Forecaster 121 had less than 20% of their units purchased. We are elated to report all units have been sold since. Paid ads allow brands to get granular with their audience ensuring the right message is being show to the right people at the right time.

The Royal Belmont

Elevated apartment living. Offering elegant amenities and a sophisticated living environment in Cambridge, Massachusetts. Enjoy many of the building’s features year long from a new fitness center to the heated pool and sundeck.  Another brand Social Thrive had the pleasure of working with from their inception; The Royal Belmont is a full service client utilizing our expertise in all areas of digital marketing and public relations. When Social Thrive began working with The Royal Belmont in April of 2018, they had only a few units leased. In just over a year working with us, they had leased every single unit. What’s not to love about that?!

It’s so important to us that our clients love the results they see when using our services. If you’d like to get started on your success story, contact Social Thrive today. We’d make a great pair!