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AdvertisingOnline Advertising in 2013: Mobile Mania
Mobile Mania

Online Advertising in 2013: Mobile Mania

The biggest prediction for 2013 in Online Marketing? Mobile. We have to harness increased mobile engagement through all of the new smart phone interfaces. Controlling, monetizing, and …dare I say maintain branding? Advertisers know how online consumption works, but figuring out your phone is not easy or fun.

A recent study byย RadiumOneย presented findings of:ย 47% of consumers using their phone between the ages of 18 through 34 stated that they have clicked on an ad in the past 3 months and 54% of respondents made a purchase from their mobile device in the last 6 months. As devices get more and more sophisticated and augment the online and mobile UX, there will no doubt be advertisers throwing all their notes out the window and starting over. ย We hope this means that, as marketers, we can connect even better with consumers and be given more in-depth insights to their preferences.