Monthly Archives : January 2013

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Co-owner of Reddit tragedy – How Social Media is honoring him

social media

Mr. Aaron Swartz

  • You may already know him:
  • Helped create RSS at the age of 14
  • Internet Activist and Supporter of Open Access
  • Co-Owner of Reddit (after it merged)
  • Much much more

Some of you may be more recently familiar with Reddit. Reddit is the Social Media channel that acts as a social news and entertainment source where its users submit content. Members also vote content “up” or “down” as to rank a submissions’ position on the front page. Unfortunately, for everyone on the internet, the brilliant Aaron Swartz has recently committed suicide. Swartz was found dead in his Brooklyn, apartment on January 11, 2013 by his girlfriend. In July 2011, he was indicted on federal charges of gaining illegal access to JSTOR, the subscription-only service for distributing scientific and literary journals we all used in College. He downloaded about 4.8 million articles and documents which is nearly the entire library. Swartz, if convicted, faced a maximum of $1 million in fines and more than 35 years in prison after the government increased the number of felony counts against him from 4 to 13.

Social Media is honoring Swartz:

The Twitter hashtag #pdftribute is now remembering Aaron Swartz in a way he would have loved: by tweeting links to academic papers free of charge. Access the feed here: By Sunday evening a site was set up to collect their material and included more than 1,500 links to academic and research articles. Also in tribute, hackers attack M.I.T. website. Hackers had begun a campaign that they called via Social Media Operation Aaron Swartz (or anonymously on Twitter known as #OpAaronSwartz) and they rendered the M.I.T. site inaccessible. They used a distributed denial of service, or DDoS, attack, in which people flood a site with data requests until it collapses from the load. Late Sunday, the site was back online. The Justice Department’s Web site, at, was operational late Sunday. Elsewhere on the Web, there are more tributes, such as a memorial website where friends and supporters could post their own remembrances. Social Drive would like to say that Aaron and his family are in our thoughts and prayers. Thank you Aaron for your brilliance and determination!


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Things to know about Google Adwords: Round 1

Every small business wants to understand Adwords Paid Search and it is generally where all small businesses now put their focus in their Marketing Budget.  Although Paid Search, looks simple and straight forward it is not.  Here are some things that are important before you begin a new Paid Search campaign!

Keywords: Spend more than a few minutes figuring out your keyword because this part is much more important than you can imagine. A good place to start would be to come up with basic search terms that summarize your business or website and then branch out under your basic categories. You also need to think from the perspective of your customer.  There are brands who use keywords that are too technical and are not the first thing their customer would be searching, as they would not think that way. The customer will be not be broad in there search, but nor will they be super detailed.

I know it is hard to not view keyword selection in terms of just search volume v. competition. Although those are big priorities, always keep your focus on the relevance of the word. A high volume searches won’t do you good if they are not highly qualified leads — it just means they most likely won’t convert. So, be specific and not too technical (unless that’s your product!)

Bidding: First things first, please don’t let Google set your bids. It is not because they aren’t honest, they wouldn’t try to do anything crooked with your money if they wanted to keep you as a customer. According to the algorithms, bidding is not easy.  Google guesses in lower volume keywords because the data isn’t significant enough so what we recommend you do is manage the bids yourself! For more about bidding, just watch this Google tutorial!

Data: Paid Search is something you have to constantly monitor and this also means you have to test too! You should test keywords, bidding, creative, and geo-location targeting too. When you gather enough data for a judgement call — then you optimize!  The data always will be your best indicator of what to do next and how efficient your campaign can be.


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Underrated digital strategies

Social Drive TestimonialsWe recently came across a great article about the most underrated digital strategies and we wanted to share it with you guys! It hits upon the different big name companies out there that are utilizing email marketing and other highly devalued channels in the world of online marketing.

It’s a 2 minute read, so go for it!