How important is your Klout score? This is one of these questions that people tend to struggle to have clear answer for and identify its use for brands.
So what exactly is that mysterious Klout score? According to the founders of Klout, “The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity.” What does it mean? It means that the score will indicate your level of influence based on your ability to drive action on social networks. The score is updated daily and varies from 1 to 100. Justin Beiber or Lady Gaga being probably the closest to reaching the best score. Yes, and this also means that it is based on the individual and not on the company/brand unfortunately.
If you use variety of different networks and if you are active on them and people comment on your wall, you have tons of likes, subscribers, mentions, shares and so on… your Klout score will be measure and calculated as very high. The Klout score incorporates more than 400 signals from different networks: Facebook, Twitter, Google+, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, Last.fm and Flickr and even Wikipedia.
Unfortunately the Klout algorithm is a big secret for us and it is really difficult to understand what its implication and meaning is outside of the Klout environment. It is so easy to trick the Klout by RT posts
on Twitter, sharing the content on Facebook or even liking tons of pictures on Instagram. Is it relevant? What is the difference between being a real “influencer” and a “Klout influencer”?
What is your opinion on the Klout score? Does it matters to you? Do you even pay attention to it?