Tag : advertising

Read More

Facebook: Sneaky Ad Updates!

YIKES! Facebook is rolling out more and more monetizing opportunities on users newsfeeds. When you work everyday in Online Marketing like us, you can easily spot updates to a social platform that haven’t yet been announced.  A few times recently, I’ve noticed that Facebook has a way to identify if a congrats is in order to your friends… and subsequently prompts a gift purchase. Not only am I assuming that algorithm is triggered to surprise your friend who is mentioning a life event (without technically adding a  life event to their profile), but it’s also surprising the end-user because it isn’t technically your typical ad location seen on Facebook.

We’d like to see the stats of which Facebook users have taken advantage of this prompt or even the conversion rates of that oh-so-convenient “Birthday” gift.  Amazon, Starbucks, and Target are all mainstays in these monetizing strategies, but do you eventually thing this will get more niche?

We also surmise that the opposite will occur when a tragic event has happened:

“I hate men – single life here I come again!”

—-> surprise your friend with flowers from Edible Arrangements!  <—-

Check out an example below:

Facebook Advertising

Read More

Online Advertising in 2013: Mobile Mania

The biggest prediction for 2013 in Online Marketing? Mobile. We have to harness increased mobile engagement through all of the new smart phone interfaces. Controlling, monetizing, and …dare I say maintain branding? Advertisers know how online consumption works, but figuring out your phone is not easy or fun.

Graphic Design ServicesA recent study by RadiumOne presented findings of: 47% of consumers using their phone between the ages of 18 through 34 stated that they have clicked on an ad in the past 3 months and 54% of respondents made a purchase from their mobile device in the last 6 months. As devices get more and more sophisticated and augment the online and mobile UX, there will no doubt be advertisers throwing all their notes out the window and starting over.  We hope this means that, as marketers, we can connect even better with consumers and be given more in-depth insights to their preferences.