When it comes to posting images on social media, size matters.
Image sizes most definitely play a role in the effectiveness of a social media post. Most social media networks require a square image for profile pictures. Adjusting the dimensions of a profile image is relatively easy. It is a bit more challenging, though, ensure sure that the size of your cover and header photos are correct.
Don’t worry – we’re here to help! Check out our guide below to help you navigate the changing landscape of optimal profile images.
Facebook: Use a logo or image that represents your brand as your profile picture – this image will be viewed across the social network. A more creative image is ideal for the cover photo and will only be visible to people who visit your Page. The optimal dimensions of a shared image are:
- Profile picture: ≥ (Greater than or equal to) 180 x 180
- Cover photo: 828 x 315
- Shared image: 1200 x 630
Twitter: The maximum image size for a profile photo is 100 KB and a header’s is 10 MB. Your profile picture appears everywhere on the network, so choose wisely – first impressions count! Use the cover photo space to incorporate a creative image applicable to your brand. You may share up to four (4) images (max size of 5 MB for photos and 3 MB for GIFs) in a tweet. Twitter will resize these images, as necessary, as long as a 2:1 ratio is used. This size will effectively fit in followers’ streams.
- Profile picture: 400 x 400
- Header photo: 1500 x 1500
- Shared image: 440 x 220
Instagram: By nature, Instagram is a visual medium. Keep text to a minimum and keep the focus on visuals and photos. All images are square, with an aspect ratio of 1:1
- Profile photo: 110 x 110
- Shared image: 1080 x 1080
- Photo thumbnail: 161 x 161
LinkedIn: The network has recently undergone a massive change in layout. The new optimal cover photo dimensions are listed below. The dimensions of the new cover photo are wide, so resize appropriately. If need be, create a photo with an outside border. This will look better than stretching the image wide. In addition, the ideal image size for a shared links is 150 x 80.
- Profile picture: 400 x 400
- Cover photo: 1536 x 768
- Company logo: 100 x 60
- Shared image: 550 x 375
Google+: Although the Google+ profile picture displays as a circle across the network, the optimal dimensions listed are those of a square photo. Take note of the way your photo displays once updated and make adjustments accordingly. Also, keep in mind that shared images may appear in Google search queries related to your post or business.
- Profile photo: 250 x 250
- Cover photo: 1080 x 608
- Shared image: 497 x 373
Pinterest: The ideal pin has a width of 238 pixels and scaled height to match. Expanded pins have a minimum width of 600 pixels. Use larger images for more engagement (more likes or re-pins). Only width is fixed, allowing height to be scaled up.
- Profile picture: 180 x 180
- Board cover photo: 214 x 100
- Pin size: scaled height x 238 width
YouTube: The optimal channel cover photo dimensions vary across the platforms on which YouTube will be viewed. The optimal size for a desktop and television display (2560 x 1440) vary from the optimal size for a tablet (1855 x 423) or a smartphone (1546 x 423). Use this space to share what kind of content your audience should anticipate to view on the Channel. In addition, YouTube is a video sharing site, with an optimal 16:9 widescreen aspect ratio.
- Channel icon: 800 x 800
- Channel cover photo: Varies
Tumblr: Choose an image that represents your brand, as the profile picture is visible across the networks – next to the ‘Follow’ button on your profile and as a thumbnail, site-wide. Images up to 10 MB are allowed, except GIF’s (maximum size of 1 MB). In other words, Tumblr has the capability to use very high-quality images.
- Profile picture: 64 x 64
- Image post: 500 x 750| 1280 x 1920 maximum size
Snapchat: All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app. Visit our post on creating a custom geo-filter to learn more about the process.
- Geofilter: 1080 x 1920
Lastly, while optimal profile picture and cover photo sizes are important, there are still other sizes to keep in mind. This post from Hubspot features a great infographic with an in-depth explanation of the optimal sizes of all visuals for each network. We suggest re-sizing your profile picture to fit the ideal square dimensions of each platform. Also, we recommend creating a different cover image for each network, as those dimensions vary greatly.
We’ll talk more about Snapchat in our next post, but keep in mind that your geo-filter should fit within the above dimensions of 1080 x 1920. Also, the layouts of the profiles may change soon. We advise you to keep an eye out for the latest updates and how they affect you.