Image & Video Sizes on Social Media Profiles: 2025 Edition
How your content looks is as important as what it says. Poorly sized images disrupt the scroll. Cropped headlines lower click-throughs. And with mobile making up the majority of social media traffic, image dimensions directly affect engagement and brand perception.
This guide brings you the latest 2025 specifications for social profile images, feed posts, stories, Reels, and video formats, all updated to reflect new features, retired formats, and best practices across Facebook, Instagram, LinkedIn, TikTok, YouTube, X (formerly Twitter), Pinterest, and Threads.
Whether you’re refreshing a brand profile or designing a new campaign, these specs will help you stay platform-compliant and visually effective.
Facebook (Meta)
Profile Picture: 180 x 180 px
Cover Photo: 820 x 360 px (📌 Updated from 851 x 315 px)
Mobile Safe Zone for Cover: Center 640 x 312 px
Feed Image (Landscape): 1200 x 630 px
Feed Image (Square): 1200 x 1200 px
Event Image: 1920 x 1005 px (📌 Updated height from 1080 px)
Event Cover Photo: 1200 x 628 px
Stories & Reels: 1080 x 1920 px
Video Uploads: Up to 4K (3840 x 2160 px); 1280 x 720 px remains standard
360 Photos: Max 30,000 px per side and <135MB file size
📌 Facebook Reels are now integrated and prioritized across feeds, making 9:16 vertical content a must.
Profile Picture: 320 x 320 px
Feed Post Sizes:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1080 x 566 px
Carousel Posts: First image sets dimensions for all
Stories & Reels: 1080 x 1920 px
Highlight Covers: 1080 x 1920 px
📌 Safe icon zone: center 800 x 800 px
Live Video: Vertical, 9:16
IGTV: 📌 Deprecated in 2023; replaced by Reels and extended video posts
📌 Instagram continues to prioritize Reels in both Explore and feed—plan video content accordingly.
X (formerly Twitter)
Profile Picture: 400 x 400 px (minimum 200 x 200 px)
Header Image: 1500 x 500 px
Feed Image: 1200 x 675 px (📌 Shifted to favor 16:9 ratio over square)
Video Uploads: Up to 1920 x 1200 px; vertical and 1:1 square preferred on mobile
📌 Short-form video now benefits from square and 4:5 aspect ratios for screen space efficiency.
Personal Profile Image: 400 x 400 px
Personal Banner Image: 1584 x 396 px (📌 Newly emphasized for 2025)
Company Logo: 300 x 300 px
Company Page Cover: 1128 x 191 px
Image Posts & Link Previews: 1200 x 627 px
Video Posts: 1080 x 1080 px (1:1) or 1920 x 1080 px (16:9)
📌 Avoid placing key elements in top/bottom 250 px on vertical videos to prevent UI overlap.
Profile Picture: 165 x 165 px
Cover Photo: Minimum 800 x 450 px
Static Pins:
- Standard Vertical: 1000 x 1500 px
- Square: 1000 x 1000 px
Video Pins: 1080 x 1920 px or 1000 x 1500 px (📌 Now a major format for performance) Max File Size: 20MB for image, 2GB for video
📌 Pinterest Idea Pins (multi-page, vertical content) are now favored in search and home feed.
YouTube
Profile Picture: 800 x 800 px
Channel Banner: 2560 x 1440 px
📌 Text/Logo Safe Area: 1546 x 423 px (centered)
Video Uploads: 1920 x 1080 px (Full HD), 3840 x 2160 px (4K supported)
Thumbnail: 1280 x 720 px (max 2MB)
📌 Custom thumbnails with readable, high-contrast text continue to drive higher CTR.
TikTok
Profile Picture: 200 x 200 px
Video Uploads: 1080 x 1920 px (9:16)
Live Video: 1080 x 1920 px
Thumbnail / Cover: 1080 x 1920 px
📌 Smart Auto Crop now adjusts horizontal videos to vertical playback—but native vertical performs best.
Threads (NEW)
Profile Picture: 320 x 320 px
Image Posts:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
Video Posts: 1080 x 1920 px
📌 Threads shares backend functionality with Instagram—specs and formatting rules mirror Instagram best practices.
Best Practices for 2025
1. Prioritize Vertical
9:16 video is no longer “story-only”—it’s the default on most platforms. Design for fullscreen mobile playback across Reels, Stories, Shorts, and TikToks. Be sure to try out trial reels too!
2. Design Within Safe Zones
Avoid edge-aligned text and logos. Keep key visuals and copy within a central safe area (e.g., 1080 x 1420 px for vertical video).
3. Stay Resolution-Ready
Upload images and videos at the highest resolution allowed within platform constraints. Compression still happens—but quality inputs help maintain clarity.
4. Think Cross-Platform
Plan creative in modular formats (square, 4:5, 9:16) so you can repurpose easily between platforms like Meta, LinkedIn, TikTok, and Threads.
Why It Matters
Most social users access platforms primarily through mobile devices. That means platform-native, optimized visuals aren’t optional—they’re essential.
- Right-sizing improves click-throughs
- Protects your brand’s visual integrity
- Boosts visibility in algorithms prioritizing clean formatting
- Drives better first impressions
Save This Guide
Image dimensions change more frequently than you’d think. Save or bookmark this post, and plan to revisit quarterly to keep your brand assets in top shape. Are you looking for some ideas or assistance with your social media graphics + look? Reach out to us today for an introductory call!
