SOCIAL MEDIA IMAGE SIZES: 2023
Welcome to the wild world of digital marketing, where change is the only constant, and the significance of social media image sizes cannot be overstated.
In a world where technology’s journey is unceasing, social platforms undergo constant metamorphosis, and algorithms chart new territories, keeping up to date with the latest social media specifications isn’t just wise – it’s essential. Why? Because the right image sizing isn’t just a detail; it’s a cornerstone of your social media impact. That’s where we come in! Check out the guide below for a masterclass in securing the latest dimensions for your social media profile. Hold on to your pixels, your digital canvas is about to get a lot more vibrant!
Facebook is a vital marketing tool for businesses due to its extensive user base, reaching roughly 2.064 users daily. Its versatile advertising features allow businesses to target specific demographics, interests, and behaviors with precision. Effective Facebook image sizing is crucial, as visually appealing content grabs users’ attention and drives engagement. By optimizing image sizes for this platform, businesses can enhance brand visibility, convey their message effectively, and ultimately boost sales and conversions, making Facebook an indispensable asset in any modern marketing strategy.
FACEBOOK IMAGE SIZING
Profile Image: 170 x 170 pixels
Cover Photo: 850 x 315 pixels
Single Image Recommended: 1200 x 630 pixels
Single Image Minimum: 600 x 315 pixels
Carousel Images: 1200 x 1200 pixels
Panorama or 360 photo: 30,000 pixels in any dimension, and less than 135,000,000 in total size.
Event Cover Photo: 1920 X 1080 pixels
Video: 1280 x 720 pixels
Reels: 1080 x 1920 pixels
Stories: 1080 x 1920 pixels
FACEBOOK IMAGE SIZING FOR ADS
Feed Ads Recommended: 1080 x 1080 pixels
Feed Ads Minimum: 600 x 600 pixels
Right Column Ads Recommended: 1080 x 1080 pixels
Right Column Ads Minimum: 254 x 133 pixels
Sponsored Messages Recommended: 1080 x 1080 pixels
Instant Articles Recommended: 1080 x 1080 pixels
Messenger Inbox Ads Recommended: 1080 x 1080 pixels
Messenger Inbox Ads Minimum: 254 x 133 pixels
X: FORMERLY KNOWN AS TWITTER
Twitter, recently rebranded as X to reflect its evolution into a more multifaceted platform, has emerged as a dynamic and indispensable tool for businesses, where brands can engage with their audience in real-time, fostering a sense of community and loyalty. By mastering X image sizing, businesses can seize the fast-paced, trend-driven nature of this platform, ensuring their messages not only resonate but also spread like wildfire.
X IMAGE SIZING
Profile Image Recommended: 400 x 400 pixels
Profile Image Minimum: 200 x 200 pixels
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Landscape: 1024 x 512 pixels
Cover Photo: 1500 x 500 pixels
Card Image Minimum: 120 x 120 pixels
Video: 1280 X 720 pixels
X IMAGE SIZING FOR ADS
Single and Multi-image Post Minimum: 600 x 335 pixels
Website Card Image: 800 x 418 pixels
Carousels: 800 x 800 pixels
App Card Image: 800 x 800 pixels
Direct Message Card: 800 x 418 pixels
Conversion Card: 800 x 418 pixels
Instagram stands tall as a dynamic marketing powerhouse for businesses, thanks to its visually-driven nature and over a billion active users. With its emphasis on aesthetics and storytelling, the platform allows brands to forge emotional connections with their audience. By optimizing Instagram image sizing, businesses can create a captivating visual narrative that will turn audiences into not just customers, but die-hard fans.
INSTAGRAM IMAGE SIZING
Profile Image: 320 x 320 pixels
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Stories: 1080 x 1920 pixels
Reels: 1080 x 1920 pixels
Highlight Cover Photo: 1080 x 1920 pixels
Live Videos: 1080 x 1920 pixels
Pro Tip: For Carousel Success: Your lead image sets the size for the entire scroll. Keep this in mind while choosing
between landscape, portrait, or square images using the suggested sizes above. Carousel Max: 10 images.
Pro Tip: Instagram Reels and Stories are optimized for full-screen, vertical viewing specifically on mobile devices. For the most accurate sizing, it’s recommended to film and edit your Reels using your smartphone.
INSTAGRAM IMAGE SIZING FOR ADS
Square: 1080 x 1080 pixels
Landscape: 1080 x 566 pixels
Stories: 1080 x 1920 pixels
Video Ads: 1080 x 1080 pixels
INSTAGRAM THREADS
Instagram Threads, a rising star in the social media landscape, is gaining traction as an essential marketing tool for businesses. With its unique, story-centric format, it offers brands a dynamic way to engage their audience. While primarily a story-based platform, Threads image sizing is still pivotal. By optimizing images for this platform, businesses can stop the scroll, and tap into the potential that Threads offers. In a world hungry for authentic storytelling, Threads is fast becoming a must-have platform for businesses aiming to captivate their audience.
INSTAGRAM THREADS IMAGE SIZING
Profile Image: 320 x 320 pixels
Image: 1080 x 1920 pixels
Video: 1080 x 1920 pixels
LinkedIn is a cornerstone in the marketing toolbox for businesses aiming to build professional networks and establish thought leadership. With millions of professionals and decision-makers as users, it provides a unique platform for B2B and B2C engagement. LinkedIn image sizing is crucial for portraying a professional image and attracting the right connections. Optimized visuals help businesses stand out, convey expertise, and drive engagement, making LinkedIn an asset for brand growth, partnership opportunities, industry influence, and enhancing your professional image.
LINKEDIN IMAGE SIZING
Profile Image: 400 x 400 pixels
Cover Image: 1128 x 191 pixels
Company Logo: 300 x 300
Landscape: 1200 x 627 pixels
Portrait: 627 x 1200 pixels
Square: 1080 x 1080 pixels
Video: 4096 x 2304 pixels
Blog Post Link Images: 1200 x 627 pixels
Life Tab (A.K.A What We Do) Main Image: 1128 x 376 pixels
Life Tab (A.K.A What We Do) Custom Modules Image: 502 x 282 pixels
Life Tab (A.K.A What We Do) Company Photo Image: 900 x 600 pixels
Stories: 1080 x 1920 pixels
LINKEDIN IMAGE SIZING FOR ADS
Carousel: 1080 x 1080 pixels
Spotlight Logo Size: 100 x 100 pixels
Spotlight Custom Background Image: 300 x 250 pixels
Content Images: 1200 x 627 pixels
Company Logo Size: 100 x 100 pixels
Pinterest is a treasure trove for businesses seeking to showcase products and inspire audiences through stunning visuals. Its user base predominantly consists of eager shoppers and DIY enthusiasts, making it a prime platform for product discovery and brand engagement. Eye-catching pins lead to click-throughs and conversions making pinterest image sizing vital. By optimizing images, businesses can curate a visual journey that resonates with their target audience.
PINTEREST IMAGE SIZING
Profile Image: 165 x 165 pixels
Cover Image Minimum: 800 x 450 pixels
Square Pins: 1000 x 1000 pixels
Recommended size: 1000 x 1500 pixels
Story Pins: 1080 x 1920 pixels
Video: 1200 × 1800 pixels
PINTEREST IMAGE SIZING FOR ADS
Carousel: 1000 x 1500 or 1000 x 1000 pixels
Shopping Ads: 1000 x 1500 pixels
App Install Ads: 1000 x 1500 pixels
YOUTUBE
YouTube isn’t just a platform; it’s a dynamic digital theater where businesses can steal the spotlight. With an audience spanning the globe, it’s a treasure trove for showcasing products and services through the power of video. Proper YouTube image sizing will lead to compelling thumbnails and channel art that beckon viewers to hit that play button. By mastering image dimensions, businesses can set the stage for viral success, forging authentic connections, and turning casual viewers into dedicated subscribers.
YOUTUBE IMAGE SIZING
Profile Image: 800 x 800 pixels
Banner Image Minimum: 2048 x 1152 pixels
Banner – Minimum area for text + logos without being cut off: 1235 x 338 pixels
Video Size Minimum: 1280 x 720 pixels
Video Shorts (60 Seconds Max): 1080 x 1920 pixels
Video Thumbnail Image: 1280 x 720 pixels
YOUTUBE IMAGE SIZING FOR ADS
In Feed Ad: 1920 x 1080 pixels
Skippable In Stream Video Ads: 1920 x 1080 pixels
Non-Skippable In Stream Ads: 1920 x 1080 pixels
Companion Banner: 300 x 60 pixels
Bumper Ads: 1920 x 1080 pixels
Pre-Roll Ads: 1920 x 1080 pixels
Display Ads: 300 x 250 pixels
TIKTOK
TikTok, the reigning champion of short-form content, is a goldmine for businesses aiming to ride the wave of creativity. With its predominantly younger, mobile-native user base, it’s the ultimate stage for brand innovation. Image sizing isn’t just about pixels; it’s about crafting visuals that are sharp, vibrant, and can stand out in a whirlwind of scrolling. By mastering the art of TikTok image sizing, businesses can turn fleeting moments into lasting impressions.
TIKTOK IMAGE SIZING
Profile Image: 200 x 200 pixels
Video Size: 1080 x 1920 pixels
TIKTOK IMAGE SIZING FOR ADS
Video Ads: 1920 x 1080 pixels
Image Ads: 720 x 1280 pixels
So, as we’re sure you’ve figured out by now, nailing the right social media image size is a brand’s holy grail. It maintains the professional integrity of visuals by preventing pixelation and distortion and ensures complete photo visibility while maximizing the impact of your content. Mastering image sizes not only addresses current needs but also future-proofs your content, streamlining efforts when platforms inevitably update their image display methods.
Now go forth armed with the power of accurate social media image sizes and know you have the tools you need to create engaging content that will boost sales and attract your target audience. Don’t forget to bookmark this page and return each year for the latest, up-to-date social media image sizes. If you found this article useful you may also enjoy Instagram Stories Best Practices or How to Get Verified on Instagram Facebook and Twitter.