Why You Should be Including Influencer Marketing in Your Marketing Strategy
Today, consumers are feeling inundated with your typical, digital pop up and display ads. What is one way to touch a desensitized consumer? Influencers! Influencers have become wil
The Benefits of Video Marketing for Small Businesses: Part 2
We’ve compiled a list of 5 video marketing strategies any small business can leverage to increase their exposure and bottom line. EXPLAINER VIDEO CONTENT Educational and “How T
The Benefits of Video Marketing for Small Businesses
Video marketing is one of the most effective ways to engage your audience. It’s one thing to tell consumers how you can serve them; it’s another to show them. The 2019 digital
Social Media Marketing Trends in 2019
Depending on how you look at it, social media marketing (SMM) has been evolving for more than 20 years. Ever since the 1997 launch of the very first social media site, Six Deg
Podcasting as a Marketing Tool
As marketing trends evolve and businesses adapt to customer demands, industry leaders are looking for new ways to reach and engage their target audience. While social media, conten
6 Reasons Why Your Business Needs Google My Business
When Google announced the planned shut-down of Google+ last year, few in the social media landscape were surprised. With pesky bug problems and low usage by both individuals and o
White Papers and Your Business
White papers can help promote and grow your business if well written and used correctly. First, what is a White Paper? According to Wikipedia: “A white paper is an authoritative
Black Friday vs. Cyber Monday: Your Holiday Marketing Plan
The Holiday shopping season has kicked off! Advertising around Black Friday and special on-line deals for Cyber Monday have already hit the airways. The National Retailers Associ
Is Your Online Marketing Message On-Target?
You have a website. You have several social media channels you post on. You have an email list that you send out regular communications to. But are you reaching the people your bus
4 Tips for Restaurants and Social Media
Running a restaurant is hard work and using social media to get customers in the door is an important part of your marketing strategy. Besides posting about specials – what e
