B2B Challenges
Business-to-Business (B2B) companies have many of the same challenges Business-to-Consumer (B2C) entities do; Establishing a brand, staying ahead of the marketplace and customer lo
Social Media Policy: What Every Employer Should Give Their Employees
Using social media to promote your company is an important part of doing business today. Outlining the rules of engagement for your employees on social media channels to protect yo
Where Do Your Customers Come From?
Where do your customers come from? If you answer this question with anecdotal evidence and not hard numbers, then it’s time to start looking at ways to track the answer
How to Use Instagram for Your Business
It’s no secret that Instagram can help get your business noticed on social media. What tends to elude some businesses is how. With over 700 million active accounts on Instagram a
Gifts for the Techno Geeks
It’s not too late to find some last-minute gifts for the techies in your life! Here are some of our favorite suggestions from around the web: Tune in anywhere with Bose SoundLink
Social Media Legal Matters and Copyright Questions Answered
We can all agree that Social Media channels are among the most informal spaces for users and marketers. With that comes a much more relaxed attitude about certain things, including
The Newest Snapchat Hacks You Can’t Do Without!
In late 2015, Hootsuite declared social video to be the top trend of 2016. This trend has only continued to grow, with the other networks, platforms like Facebook and Instagram ha
How to Perfect Your Media Pitch
If you’re in the public relations field, then chances are you’ve had to do a media pitch. Since reporters e-mail inbox is full of media pitches you want yours to stand
Social Media Impacts Your Company’s Brand
Nowadays, it’s incredibly common for people to check out an organization’s Facebook page before buying its product or service. As we know, first impressions are crucial
Local SEO Service and It’s Integration with Public Relations
If you have been in the world of PR for the past few years, you know how drastically it has changed. There are fewer journalist on the payroll and much of the writing is done by fo