WHAT IS 2025 PANTONE’S COLOR OF THE YEAR?
Every year, Pantone’s Color of the Year captures the mood of the times, reflecting cultural, social, and emotional currents. For 2025, Pantone has chosen PANTONE 17-1230 Mocha M
A Beginner’s Guide to TikTok
What is TikTok? With over 1 billion active users, TikTok has taken the internet by storm. During the pandemic, everyone was stuck inside scrolling on social media which created the
Best Time to Post on Instagram
When running an Instagram account, many people are chasing high engagement. With this comes knowing the most popular times your audience is on the app, proper captioning and hashta
Navigating Tax Season: Writing Off Marketing Expenses for Your Business
Tax season can be difficult to navigate for many business owners. However, it also presents an opportunity to leverage tax deductions to your advantage. One significant area where
Amazon Web Services For Marketers
When it comes to running a successful business and marketing campaign it can be challenging and efficiency and effectiveness are everything. You have a great idea for your co
What Is Web 3.0 And How Will It Shape Digital Marketing?
Web 3.0, or the World Wide Web, is the third generation of web technologies that set the foundation of how the internet is used, as it continues to provide application and website
A Dive into Paid Social With Instagram Stories
Let’s talk about Instagram – the one-stop social platform where you can find engaging content from old-school crushes, friends, celebrities, and big brands, all under one r
Instagram Stories Best Practices
Instagram stories are great – they let you capture quick moments easily! You can really show your brand’s personality through stories and help increase your followers, enga