Tag : digital marketing

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Social-Thrive-Client-Success-Stories

We Love Our Clients; They Love Their Success Stories

February is the month of love. We love nothing more than helping our clients meet their marketing and business goals to become success stories. From Social Media to Google ad campaigns, Social Thrive can build your brand from scratch or help grow the brand you’ve already built.

Check out a few of our client success stories that are matches made in heaven:

Arsenal Yards

Arsenal Yards is a real urban village. Nestled in Watertown Massachusetts, it is packed with amenities everyone is bound to enjoy. You can shop, dine out, catch a movie and even take up residence in this hip mix use, smart growth development.  Social Thrive began working with Arsenal Yards on a rebranding campaign and to announce the new development in the area. Through social presence alone we were able to reach over a million people in the Greater Boston area. More importantly, Social Thrive was able to provide meaningful engagement with 50,000 people within that audience. Building engagement established brand recognition and built trust with highly qualified leads.

East End Watertown

We love working with clients from their start! Social Thrive had the pleasure of building the East End Watertown brand from the ground up. Being able to learn and create a brand’s personality and growing together makes a great connection with the consumer. We were able to gain over 6,000 qualified fans since inception and are growing.  Social Thrive used a plethora of our marketing services to do this including: blog writing, consistent and thorough social campaigns and networking initiatives.

Forecaster 121

A boutique style condominium building. Forecaster 121 combines modern finishes and amenities with historic architecture. They offer world class service that is close to everything Boston has to offer in a quiet, relaxing atmosphere. Social Thrive was able to increase traffic to Forecaster 121’s website with 81% of traffic coming directly from our Google and Social Media ad campaigns. When we began the project, Forecaster 121 had less than 20% of their units purchased. We are elated to report all units have been sold since. Paid ads allow brands to get granular with their audience ensuring the right message is being show to the right people at the right time.

The Royal Belmont

Elevated apartment living. Offering elegant amenities and a sophisticated living environment in Cambridge, Massachusetts. Enjoy many of the building’s features year long from a new fitness center to the heated pool and sundeck.  Another brand Social Thrive had the pleasure of working with from their inception; The Royal Belmont is a full service client utilizing our expertise in all areas of digital marketing and public relations. When Social Thrive began working with The Royal Belmont in April of 2018, they had only a few units leased. In just over a year working with us, they had leased every single unit. What’s not to love about that?!

It’s so important to us that our clients love the results they see when using our services. If you’d like to get started on your success story, contact Social Thrive today. We’d make a great pair!

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2020 Marketing Trends

Marketing Trends to Implement in 2020

A new decade is the perfect time to spice up your marketing strategy and try something new! While we are grateful for the marketing trends of the past, we are excited for what’s to come in 2020.

We’ve compiled a few of the latest and greatest digital marketing trends that will thrive in 2020. You’re going to want to know all about them.

Chatbots

Chatbots use chat windows on your site to help customers find the answers they need quickly. They are a cost effective way to enhance a consumer’s experience with personalization and efficiency. Among being cheaper than hiring additional personnel to monitor your site, chatbots produce the right information every time. They also eliminate the need for a “closed” sign – remaining open 24/7 . In 2019 70% of millennials reported having a positive experience with Chatbots, only leaving room for improvement in 2020.

Personalization

It’s all about a personal experience in 2020. Consumers have made it loud and clear they don’t want to feel like they are just another number. 79% of consumers feel frustrated if the content they’re viewing isn’t tailored to them. Gartner predicts by 2020 at least 90% of online advertisers will start using marketing personalization.  Forecasting shows a significant increase in fully personalized websites by 2021. It’s time to get personal and make sure your strategy is hyper focused.

Voice Powered Search

In the age of Alexa, Siri and Google Home, the way consumers search is changing. By 2020, 50% of all searches across the internet will be voice-based with 20% of the searches on a mobile device being voice-based. How can you make sure your business is staying prominent in rising voice powered search results? Optimize your site. Your business will have to use longer keywords, utilize engaging tones and remain aware of complete sentences and grammar when creating content.

Interactive Content

The sky’s the limit with interactive content varying from quizzes to embedded videos and GIFs. Did you know 91% of today’s buyers are looking for more visual, interactive content? This type of content can benefit your business in a couple of ways. Firstly, it keeps visitors on your website longer as it is a more engaging and enjoyable experience than simply reading. Secondly, it can step up your branding game in a major way. Interactive content is hugely shareable causing your brand’s exposure to skyrocket.

Now that you’ve reviewed a few of the hottest marketing trends to come, are ready to take your strategy to the next level? Let’s get you thriving in the New Year. Contact Social Thrive today to start this decade off on the right foot!