Tag : LinkedIn

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LinkedIn Branding

Using LinkedIn for Company Branding

LinkedIn is considered the “professional” networking platform that can help you build your business with leads and recruitment (as Social Thrive has stated previously). But did you think of LinkedIn as a branding platform? Probably not.

LinkedIn recently announced it’s Top 10 Company Pages of 2018 and the winners span different industries, but they all have taken advantage of LinkedIn’s platform to assist them with their branding efforts.

Use of Logos / Branded Imagery

Your company’s page allows you to not only add your logo to the profile picture and background, but you can also add posts or articles using imagery that complements your website or other forms of advertisement. By doing this, your audience make the visual connection with your brand.

Use of Video

You can now embed video into your posts, articles and on your company home page. This is something brands and companies have been clamoring to do for years! Use of video to engage potential clients is now a standard across ALL social media channels (finally!) Keep it brief though as most experts agree that 30 to 60 seconds is the average watch time for on-line social media videos. LinkedIn has not yet started inserting advertising into their videos so you won’t have your message interrupted either.

Publishing Company News

Not all of your potential clients are subscribed to your email list, so posting company news on channels that potential customers will see (besides your website) is important. LinkedIn is also a great way for all of your employees to “share” company news in a professional way to increase your social reach. Again, LinkedIn Top Companies all used the platform successfully to disseminate important news, bringing their audience closer to their mission and messaging. It’s the one channel where it’s OK to boast about your business’ success.

Leveraging Your C-Level Talent

By having your executive team author posts, articles and other content on LinkedIn, your company will have a larger social “reach” in terms of the number of eyes on your brand, but it also showcases your company as a leader in your industry. Great for engaging potential clients but also reaching potential new employees as well!

Showing the culture behind the company

Beyond informative stats and articles, LinkedIn can also be a place where your company showcases your company’s culture, mission and activities “behind the scenes” that support it. Employee volunteer opportunities, donation drives, events, awards or a “day in the life of” show followers what goes on at your company in a human way. It’s also a great way to attract potential employees if they connect with your culture messaging before they even apply for a position.

LinkedIn is positioning itself as a premier networking and recruitment platform so be sure to position your company’s page with a cohesive branding strategy! PS – if you’re not already following Social Thrive’s LinkedIn what are you waiting for?

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profilepic

2017 Image Sizes for Social Media Profiles

When it comes to posting images on social media, size matters.

Image sizes most definitely play a role in the effectiveness of a social media post. Most social media networks require a square image for profile pictures. Adjusting the dimensions of a profile image is relatively easy. It is a bit more challenging, though, ensure sure that the size of your cover and header photos are correct.

Don’t worry – we’re here to help! Check out our guide below to help you navigate the changing landscape of optimal profile images.

Facebook: Use a logo or image that represents your brand as your profile picture – this image will be viewed across the social network. A more creative image is ideal for the cover photo and will only be visible to people who visit your Page. The optimal dimensions of a shared image are:

  • Profile picture: ≥ (Greater than or equal to) 180 x 180
  • Cover photo: 828 x 315
  • Shared image: 1200 x 630

Twitter: The maximum image size for a profile photo is 100 KB and a header’s is 10 MB. Your profile picture appears everywhere on the network, so choose wisely – first impressions count! Use the cover photo space to incorporate a creative image applicable to your brand. You may share up to four (4) images (max size of 5 MB for photos and 3 MB for GIFs) in a tweet.  Twitter will resize these images, as necessary, as long as a 2:1 ratio is used. This size will effectively fit in followers’ streams.

  • Profile picture: 400 x 400
  • Header photo: 1500 x 1500
  • Shared image: 440 x 220

Instagram: By nature, Instagram is a visual medium. Keep text to a minimum and keep the focus on visuals and photos. All images are square, with an aspect ratio of 1:1

  • Profile photo: 110 x 110
  • Shared image: 1080 x 1080
  • Photo thumbnail: 161 x 161

LinkedIn: The network has recently undergone a massive change in layout. The new optimal cover photo dimensions are listed below. The dimensions of the new cover photo are wide, so resize appropriately.  If need be, create a photo with an outside border. This will look better than stretching the image wide. In addition, the ideal image size for a shared links is 150 x 80.

  • Profile picture: 400 x 400
  • Cover photo: 1536 x 768
  • Company logo: 100 x 60
  • Shared image: 550 x 375

Google+: Although the Google+ profile picture displays as a circle across the network, the optimal dimensions listed are those of a square photo. Take note of the way your photo displays once updated and make adjustments accordingly. Also, keep in mind that shared images may appear in Google search queries related to your post or business.

  • Profile photo: 250 x 250
  • Cover photo: 1080 x 608
  • Shared image: 497 x 373

Pinterest: The ideal pin has a width of 238 pixels and scaled height to match. Expanded pins have a minimum width of 600 pixels. Use larger images for more engagement (more likes or re-pins). Only width is fixed, allowing height to be scaled up.

  • Profile picture: 180 x 180
  • Board cover photo: 214 x 100
  • Pin size: scaled height x 238 width

YouTube: The optimal channel cover photo dimensions vary across the platforms on which YouTube will be viewed. The optimal size for a desktop and television display (2560 x 1440) vary from the optimal size for a tablet (1855 x 423) or a smartphone (1546 x 423). Use this space to share what kind of content your audience should anticipate to view on the Channel. In addition, YouTube is a video sharing site, with an optimal 16:9 widescreen aspect ratio.

  • Channel icon: 800 x 800
  • Channel cover photo: Varies

Tumblr: Choose an image that represents your brand, as the profile picture is visible across the networks – next to the ‘Follow’ button on your profile and as a thumbnail, site-wide. Images up to 10 MB are allowed, except GIF’s (maximum size of 1 MB). In other words, Tumblr has the capability to use very high-quality images.

  • Profile picture: 64 x 64 
  • Image post: 500 x 7501280 x 1920 maximum size

Snapchat: All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app. Visit our post on creating a custom geo-filter to learn more about the process.

  • Geofilter: 1080 x 1920

Lastly, while optimal profile picture and cover photo sizes are important, there are still other sizes to keep in mind. This post from Hubspot features a great infographic with an in-depth explanation of the optimal sizes of all visuals for each network. We suggest re-sizing your profile picture to fit the ideal square dimensions of each platform. Also, we recommend creating a different cover image for each network, as those dimensions vary greatly.

We’ll talk more about Snapchat in our next post, but keep in mind that your geo-filter should fit within the above dimensions of 1080 x 1920. Also, the layouts of the profiles may change soon. We advise you to keep an eye out for the latest updates and how they affect you.

Sources:
Make a Website Hub
Constant Contact