A new decade is the perfect time to spice up your marketing strategy and try something new! While we are grateful for the marketing trends of the past, we are excited for what’s to come in 2020.
We’ve compiled a few of the latest and greatest digital marketing trends that will thrive in 2020. You’re going to want to know all about them.
Chatbots use chat windows on your site to help customers find the answers they need quickly. They are a cost effective way to enhance a consumer’s experience with personalization and efficiency. Among being cheaper than hiring additional personnel to monitor your site, chatbots produce the right information every time. They also eliminate the need for a “closed” sign – remaining open 24/7 . In 2019 70% of millennials reported having a positive experience with Chatbots, only leaving room for improvement in 2020.
It’s all about a personal experience in 2020. Consumers have made it loud and clear they don’t want to feel like they are just another number. 79% of consumers feel frustrated if the content they’re viewing isn’t tailored to them. Gartner predicts by 2020 at least 90% of online advertisers will start using marketing personalization. Forecasting shows a significant increase in fully personalized websites by 2021. It’s time to get personal and make sure your strategy is hyper focused.
Voice Powered Search
In the age of Alexa, Siri and Google Home, the way consumers search is changing. By 2020, 50% of all searches across the internet will be voice-based with 20% of the searches on a mobile device being voice-based. How can you make sure your business is staying prominent in rising voice powered search results? Optimize your site. Your business will have to use longer keywords, utilize engaging tones and remain aware of complete sentences and grammar when creating content.
The sky’s the limit with interactive content varying from quizzes to embedded videos and GIFs. Did you know 91% of today’s buyers are looking for more visual, interactive content? This type of content can benefit your business in a couple of ways. Firstly, it keeps visitors on your website longer as it is a more engaging and enjoyable experience than simply reading. Secondly, it can step up your branding game in a major way. Interactive content is hugely shareable causing your brand’s exposure to skyrocket.
Now that you’ve reviewed a few of the hottest marketing trends to come, are ready to take your strategy to the next level? Let’s get you thriving in the New Year. Contact Social Thrive today to start this decade off on the right foot!