Tag : public relations

01/312020
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We Love Our Clients; They Love Their Success Stories

Posted by at 7:00 amBlog
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February is the month of love. We love nothing more than helping our clients meet their marketing and business goals to become success stories. From Social Media to Google ad campaigns, Social Thrive can build your brand from scratch or help grow the brand you’ve already built.

Check out a few of our client success stories that are matches made in heaven:

Arsenal Yards

Arsenal Yards is a real urban village. Nestled in Watertown Massachusetts, it is packed with amenities everyone is bound to enjoy. You can shop, dine out, catch a movie and even take up residence in this hip mix use, smart growth development.  Social Thrive began working with Arsenal Yards on a rebranding campaign and to announce the new development in the area. Through social presence alone we were able to reach over a million people in the Greater Boston area. More importantly, Social Thrive was able to provide meaningful engagement with 50,000 people within that audience. Building engagement established brand recognition and built trust with highly qualified leads.

East End Watertown

We love working with clients from their start! Social Thrive had the pleasure of building the East End Watertown brand from the ground up. Being able to learn and create a brand’s personality and growing together makes a great connection with the consumer. We were able to gain over 6,000 qualified fans since inception and are growing.  Social Thrive used a plethora of our marketing services to do this including: blog writing, consistent and thorough social campaigns and networking initiatives.

Forecaster 121

A boutique style condominium building. Forecaster 121 combines modern finishes and amenities with historic architecture. They offer world class service that is close to everything Boston has to offer in a quiet, relaxing atmosphere. Social Thrive was able to increase traffic to Forecaster 121’s website with 81% of traffic coming directly from our Google and Social Media ad campaigns. When we began the project, Forecaster 121 had less than 20% of their units purchased. We are elated to report all units have been sold since. Paid ads allow brands to get granular with their audience ensuring the right message is being show to the right people at the right time.

The Royal Belmont

Elevated apartment living. Offering elegant amenities and a sophisticated living environment in Cambridge, Massachusetts. Enjoy many of the building’s features year long from a new fitness center to the heated pool and sundeck.  Another brand Social Thrive had the pleasure of working with from their inception; The Royal Belmont is a full service client utilizing our expertise in all areas of digital marketing and public relations. When Social Thrive began working with The Royal Belmont in April of 2018, they had only a few units leased. In just over a year working with us, they had leased every single unit. What’s not to love about that?!

It’s so important to us that our clients love the results they see when using our services. If you’d like to get started on your success story, contact Social Thrive today. We’d make a great pair!

01/152017
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Local SEO Service and It’s Integration with Public Relations

Posted by at 10:06 pmBlog, Public Relations, SEO
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If you have been in the world of PR for the past few years, you know how drastically it has changed. There are fewer journalist on the payroll and much of the writing is done by folks in content marketing and not those in public relations.

Clients are asking for more content writing and are expecting more results from PR and media efforts.

The explosion of the age of technology has made it critical for public relations specialist to have the desire and ability to incorporate the tools utilized online (think productivity trackers), content marketing, and social media into PR strategy. Not only are these new strategies working to advance sales, produce leads, and grow brands, they do so with trackable results! This is a breath of fresh air to the PR managers of the past who had trouble identifying where their ROI (return-on-investment) was coming from.

Become part of the media.

If you want the media to work for your branding efforts, you must become part of the media. Invest in high-quality content. Great content spreads like wildfire online. You draw the attention of clients, other companies, and huge publishers that want to share your content, therefore sharing your message. Hire professionals to write content for you.

Take advantage of Google tools to optimize SEO content to earn your placement online.

While PR projects may utilize offline publications and they certainly have their place, they must join efforts with marketing and ensure everyone is pursuing the same goal.

Publishers are marketing their work.

In recent years, publishers have taken to marketing their work.

Why is this? There are several reasons.

The competition for writers has gotten thick in the past few years. With more people freelancing and more professionals using their work, there is a surplus of good content. In order to get your content seen, you must market it. There are companies that specialize in providing content. There is no reason not to have good quality material.

How are public relations specialist integrating social media and content marketing?

As PR pros are reaching out to marketing, they have incorporated a lot of tools that are allowing them to merge public relations, social media, and content marketing. Here are a few examples:

  • Growing networks on social media sites like Facebook, Twitter, Google+, Linkedin, and YouTube.
  • Creating and participating in forums that help promote their brand and allow them to converse with their target base.
  • Creating social ads. Ads on Social Media are big business. PR has a lot of control over where their social ads pop up. People spend a lot of time online. There are thousands of websites, willing to place your ad for you.
  • Investing in social content and incorporating social listening. PR pros agree, in today’s market one must create content that grows their brand, get it to the right social sites to have it seen, and respond to customers who take their time to comment. If a customer praises your brand online, thank them, If a customer is having a problem, resolve it. Pay attention to social conversation and react as needed.

These are just a few tips for today’s integrated PR pros. Don’t hesitate to contact your marketing experts any time for more information!

 

Author Bio

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.