Tag : SEO

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6 Reasons Why Your Business Needs Google My Business

When Google announced the planned shut-downof Google+ last year, few in the social media landscape were surprised. With pesky bug problems and low usage by both individuals and organizations, the platform simply wasn’t sustainable.

But such is not the case for its commerce-friendly cousin, Google My Business. In fact, aside from a company’s own website, its Google My Business profile (may be the most valuable piece of online real estate to manage.

If your business does not have a Google My Business account, or if you only lightly use one, here are six reasons why you should up your game:

  1. GET FOUND. If someone is searching for your company online, what’s the first thing they do? Google it, right? With an active Google My Business account, your “Business Profile” (as Google calls it) appears to the right of the search results on a desktop browser window, or at the very top of a mobile screen, providing a quick link to your website and a whole lot more (read on).  BONUS: Your Business Profile also helps you get found on the map, automatically identifying your location (or locations) on Google Maps, and providing directions with a click of the mouse.
  2. ENSURE ACCURACY. Your Business Profile puts you in control of what users see in the search results. In addition to your web address and location, you can specify phone numbers, operating hours, the services you offer (organized by sections, descriptions and prices), and more.  BONUS: This takes pressure off of your SEO and tagging efforts, and ultimately improves your rating on the search engine.
  3. SHARE CONTENT. Similar to other social media platforms, Google My Business allows you to share photos, videos and posts, showing what makes your business unique and increasing the appeal for viewers to follow your business.  BONUS: Understanding the business value of other platforms, Google My Business allows links to your Facebook, Twitter, LiinkedIn and other profiles.
  4. ATTRACT AND ENGAGE CUSTOMERS. In addition to shared content, your Business Profile offers places for customers to book services, write reviews, ask questions (which you can answer for all viewers to see), and send direct messages. Each chance to directly engage customers increases their trust and your growth potential.  BONUS: Google My Business also allows you to share special offers with your followers. Talk about incentive!
  5. GET INSIGHTS. The Google My Business dashboard includes some of the best features of Google Analytics, including website and search performance, how viewers search for your business (by query phrases as well as through direct, discovery or branded methods), and what actions they take upon finding you (website visits, direction requests or phone calls).  BONUS: Google My Business also shows what other businesses similar to yours are posting, helping you to keep an eye on best practices and the competition.
  6. IT’S FREE! There is no cost to establishing a Business Profile, which you can access both on a desktop browser and the Google My Business app. Google’s only requirement is that your business must have some level of in-person interaction with customers, and not be 100% online.

Here at Social Thrive, we take great care and pride in managing Business Profiles for our clients, knowing how important it is to their success. (To see a few examples, search for Arsenal Yards, The Royal Belmont, Back Deck, or Thomas Interior Painting). We’re also happy to provide free audits and recommendations for businesses who have yet to make the most of the opportunity.

But if you want to get started on your own right away, our friends over at Hubspot offer a great step-by-step guidefor creating a Google My Business listing.

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Local SEO Service and It’s Integration with Public Relations

If you have been in the world of PR for the past few years, you know how drastically it has changed. There are fewer journalist on the payroll and much of the writing is done by folks in content marketing and not those in public relations.

Clients are asking for more content writing and are expecting more results from PR and media efforts.

The explosion of the age of technology has made it critical for public relations specialist to have the desire and ability to incorporate the tools utilized online (think productivity trackers), content marketing, and social media into PR strategy. Not only are these new strategies working to advance sales, produce leads, and grow brands, they do so with trackable results! This is a breath of fresh air to the PR managers of the past who had trouble identifying where their ROI (return-on-investment) was coming from.

Become part of the media.

If you want the media to work for your branding efforts, you must become part of the media. Invest in high-quality content. Great content spreads like wildfire online. You draw the attention of clients, other companies, and huge publishers that want to share your content, therefore sharing your message. Hire professionals to write content for you.

Take advantage of Google tools to optimize SEO content to earn your placement online.

While PR projects may utilize offline publications and they certainly have their place, they must join efforts with marketing and ensure everyone is pursuing the same goal.

Publishers are marketing their work.

In recent years, publishers have taken to marketing their work.

Why is this? There are several reasons.

The competition for writers has gotten thick in the past few years. With more people freelancing and more professionals using their work, there is a surplus of good content. In order to get your content seen, you must market it. There are companies that specialize in providing content. There is no reason not to have good quality material.

How are public relations specialist integrating social media and content marketing?

As PR pros are reaching out to marketing, they have incorporated a lot of tools that are allowing them to merge public relations, social media, and content marketing. Here are a few examples:

  • Growing networks on social media sites like Facebook, Twitter, Google+, Linkedin, and YouTube.
  • Creating and participating in forums that help promote their brand and allow them to converse with their target base.
  • Creating social ads. Ads on Social Media are big business. PR has a lot of control over where their social ads pop up. People spend a lot of time online. There are thousands of websites, willing to place your ad for you.
  • Investing in social content and incorporating social listening. PR pros agree, in today’s market one must create content that grows their brand, get it to the right social sites to have it seen, and respond to customers who take their time to comment. If a customer praises your brand online, thank them, If a customer is having a problem, resolve it. Pay attention to social conversation and react as needed.

These are just a few tips for today’s integrated PR pros. Don’t hesitate to contact your marketing experts any time for more information!

 

Author Bio

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

Introducing…

Jay Joseph, Google SpecialistJay Joseph, the Newest Addition to the Team!

Jay joined the Social Drive team in mid-2014 (our apologies for the delay on this, Jay!) and has proved himself to not only be a valuable team member but also an awesome person to work with. Jay’s specialties lie in:

  • Search Engine Marketing (SEM)
    • Which includes Search Engine Optimization (SEO)
  • Email Marketing
  • Paid Search
  • Online Reputation Management
    • Particularly, Review Management
  • Conversion Optimization
  • Web Design

These are his areas of expertise, and trust us; he seriously knows what he’s doing. But to really expound on what truly differentiates Jay from the somewhat crowded world of online marketers, we thought we’d create our very own “bulleted list” of why Jay rocks. So here goes…

  • Excellent Communicator – This is harder to come by than some might think. Not only is he extremely timely and professional in all internal/external communications but he’s clear and straightforward. This is something the team appreciates, and more importantly, our clients appreciate.
  • Goes Above and Beyond – We give our clients the best and sometimes that means we give them more than required (we’re people pleasers!), so it’s important that all team members are willing to do that. Jay is always thinking of what the next best move is and how we can make it a better, smoother more effective experience for the client and their audience.
  • FUN – Jay is a total joy to work with (insert *aww*). He’s quirky, sarcastic, witty and is a total dork who fits right in!

We could go on and on about Jay but instead we’ll leave you with one of his favorite quotes…

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”

— John D. Rockefeller

To learn more about Jay go here.

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ROI, SEO, and other important acronyms

ROI (return on investment) … SEO (search engine optimization) … FYI!

This chart focuses on comparing SEO tactics by how much work goes into them versus which ones actually pay off.  Social media integration and external link building rank as the more significant challenges. The least difficult being updating your website content, noting that in tandem with keyword management, as being the most effective tactics and also the relatively less difficult ones.

We are happy to share this graph and study from eMarketer.com because it is something many companies still need to grasp when they budget their marketing dollars. That is why Social Drive is here to help, our specialies lay in creating original content, among other things on this chart. We’d be interested in knowing how many companies allocate their resources to these tactics in totally different proportions.  Also to note, the time table of SEO effectiveness for implementing these tactics can vary and that definitely impacts why companies select some over others.

Awesome study, read it ::drops microphone::

SEO DATA CHART

Get the full study: http://www.emarketer.com/Article/Getting-Most-ROI-of-SEO/1010055#8fFp5wCqASrrFtBA.99