Tag : social media

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social media

Optimizing your Social Media Presence

Effective use of social media is a necessity in today’s business landscape. All forms of social media provide opportunities to get in touch with customers in a quick and relatively inexpensive way. Jayson DeMers recently wrote about optimizing social media profiles for Forbes. In this post, we’re going to share some of his tips, as well as our own, to help get your social media presence on Facebook into tip-top shape.

Visuals
The cover photo is the perfect place to get creative and to express the essence of your business. For example, restaurants might want to choose a picture that features a signature or popular dish. It is also important to consider that mobile devices account for 65 percent of all digital screen time. Therefore, be sure that your cover photo will format well on computers, 828 x 315 pixels, as well as smartphones, 640 x 360 pixels.

Information
Customers will often seek out information about a business on social media before using any other avenue. Use the ‘About’ section of Facebook to your advantage by providing as much information as possible in a clear and concise manner. Include any external website addresses as well as hours of operation and physical location. In regards to content, don’t just share products or services. Add value by sharing articles, videos and photos that relate to your business and its lifestyle.

Interaction
Creating an online presence for your business does not have to be time-consuming. Set aside a certain amount of time each day or week to respond to inquiries and schedule posts. Interact with your followers by sharing behind the scenes information and company news with them. Respond to comments and questions with an upbeat and friendly tone and re-post positive reviews from satisfied customers. In order to encourage more interaction from your followers, consider running a social media contest or creating a unique, business related hashtag.

Remember, it is worse to have an inactive social presence than none at all! Starting with these tips should put your business on the right track. Feel free to reach out to us on social media for guidance or help getting started.

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Geo-filtering Between the Lines

Social media has changed the way we communicate with everyone from Grandma Marie to little cousin Kaylie. From Facebook to Pinterest to Instagram, we’re on it all. But what about Snapchat? Who uses it and what’s a geo-filter? We’ll break it down for you.

Snapchat is a messaging app that’s all about posting photos and videos. It’s THE network right now. Over 70% of Millennials use Snapchat and the figure only continues to grow. One of the defining features of Snapchat are its geo-filters. “What’s a geo-filter,” you ask? It’s a special filter that provides a location (city, business or event) on top of your photo. But did you know that you can create your own filter?

Here’s how to make your own Snapchat filter, according to their website:

  1. Visit geofilters.snapchat.com to download your 1080 x 1920 Adobe Illustrator or Photoshop template. Create a design and/or logo to incorporate into your filter and drop it into the template. The design must adhere to Snapchat’s guidelines and fit into the template. Snapchat offers two types of filters – business (for businesses and brands) and personal (ex: weddings or graduations).
  2. Set dates and times for your geo-filter to go live. Filters can only be scheduled on an hourly basis (and remember to check your am’s and pm’s!). The geo-filter can be live for a max of 30 days.
  3. Draw a fence around where you’d like the geo-filter to be visible – you can cover anywhere from 20,000 square feet (minimum) to 5 million square feet (maximum). Keep in mind that the longer your geo-filter is up or the larger the area it covers, the higher the cost may be. Visit Snapchat for more information on pricing details.
  4. Check-out: verify order details and enter credit card info before submitting the order.
  5. Snap away!

Now that your geo-filter is up, you want to take a peek at the analytics. How do you do that? Visit geofilters.snapchat.com and click on your username in the upper right-hand corner, selecting, “My Orders” from the dropdown menu. The analytics (aka metrics) will appear below. The metrics are usually available about 24 hours after the geo-filter has ended. A delay with the metrics listed is possible.

This short video explains the submission process, as well.

Happy Snapping!

Sources:

Snapchat.com

http://www.firebrandgroup.com/snapchat-geofilters-definitive-guide/

http://expandedramblings.com/index.php/snapchat-statistics/

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Show me your “Klout”

How important is your Klout score? This is one of these questions that people tend to struggle to have clear answer for and identify its use for brands.

So what exactly is that mysterious Klout score? According to the founders of Klout, “The Klout Sdownloadcore is a single number that represents the aggregation of multiple pieces of data about your social media activity.” What does it mean? It means that the score will indicate your level of influence based on your ability to drive action on social networks. The score is updated daily and varies from 1 to 100. Justin Beiber or Lady Gaga being probably the closest to reaching the best score. Yes, and this also means that it is based on the individual and not on the company/brand unfortunately.

If you use variety of different networks and if you are active on them and people comment on your wall, you have tons of likes, subscribers, mentions, shares and so on… your Klout score will be measure and calculated as very high. The Klout score incorporates more than 400 signals from different networks: Facebook, Twitter, Google+, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, Last.fm and Flickr and even Wikipedia.

Unfortunately the Klout algorithm is a big secret for us and it is really difficult to understand what its implication and meaning is outside of the Klout environment. It is so easy to trick the Klout by RT posts
on Twitter, sharing the content on Facebook or even liking tons of pictures on Instagram. Is it relevant? What is the difference between being a real “influencer” and a “Klout influencer”?

What is your opinion on the Klout score? Does it matters to you? Do you even pay attention to it?

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Harness Twitter!

Twitter: is it more just following the flock or is it to connect more directly with consumers?

Businesses are using Twitter in 2012 for good reason:tweet

  • There are nearly 140 million active Twitter users
  • People send 340 million tweets per day
  • 34 percent of marketers have generated leads through Twitter
  • 20 percent of marketers have closed a deal using Twitter

A twitter following, if carefully developed, gives access to a targeted group of potentials who have opted voluntarily to connect with you. Broadcasting to these users, is a great way to communicate with a highly qualified public.

Twitter, like all of social, is a killer brand building tool. Increase the positive impact it can have on your brand and customer interaction with it while positioning an easier venue to generate leads.

It’s not just those who follow you that you reach either. The benefits of Twitter are not limited to your immediate network if you are effectively marketing. Generate buzz and increase the net you’ve casted by word of mouth marketing when your followers decide to retweet one of your messages.

What the heck is a retweet, you say? They are the way a user takes your message and promotes it to their network. There are two main benefits of retweets:

  1. Whatever you tweeted gets to out more people, mostly outside of your network
  2. It symbolizes a real endorsement. The person who retweeted your message believed it was important enough to voluntarily shout to their network

And, actually, there are three kinds of retweets:

  • Basic retweet. When your tweet is sent from their account unmodified.
  • Quoted. When someone retweets your message, but adds something before the “RT” in your message.
  • Modified tweet. A retweet your message, but it got TOO long (that blasted 140 character limit.) People can retweet your message after cutting words – these messages are instead given a MT.

If you’ve been lucky enough to had developed quality content that people are retweeting and sharing, we say KUDOS! The reason some people are simply retweeting your message is because THEY LIKE IT. They either want to spread the word, incorporate your brand into theirs, and in any case are strengthening your marketing efforts.  Harness the power of Twitter and spread your message quickly through the interwebz.

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