Tag : video

We’ve compiled a list of 5 video marketing strategies any small business can leverage to increase their exposure and bottom line.

EXPLAINER VIDEO CONTENT

Educational and “How To” videos allow you, as a product or service provider, to demonstrate your knowledge by showing consumers how your product will solve their problem, and how to use it. This offers a whole new layer of value when consumers consider investing in your business. The second-best thing to an in-person tutorial is a video demonstration. Think about how often people search YouTube for instructions on how to use a product or program. Showcasing your expertise in the form of video will keep customers coming back for more and will encourage them to commit to your product, knowing that they will have access to the material they need to use it.

BEHIND THE SCENES

Who doesn’t love a little behind the scenes action? Whether you give a sneak peek into your work culture or you’re demonstrating the processes behind creating the products that your consumers have grown to know and love… there is no denying that people appreciate getting the inside scoop.

A huge part of video marketing is the ability to humanize your brand. Who is behind the products or services? How can consumers relate to the company? No matter what size your business is, relatability is a huge factor in any stage of the buying cycle, but particularly for those that are smaller. The smaller your company is, the more competitive the market will be.

The more competition you face, the more important it is for you to establish who you are and why you’re their best choice.

CUSTOMER TESTIMONIALS

The proof is in the pudding! Not all video content has to come directly from the brand. Your customers should be your biggest advocates. With the influx of product reviews online, consumers inherently search for real feedback before making a purchase. Rather than feeding insight through the mouths of your company representatives, why not hand them what they are looking for?

Invite your consumers to create videos about their experience with your company. With the right incentive in place, young consumers will be more than willing to submit user-generated reviews on your behalf that you can later regurgitate on your own channels. Video testimonials are far more effective and authentic than written.

BROADCAST LIVE EVENTS

Streaming live events or conversations through social media platforms such as Instagram’s IGTV and Facebook Live is a fun way to increase visibility and promote conversation. It may even trigger a little FOMO, which isn’t a bad thing if your goal is to increase attendance at future functions.

Live broadcasts are becoming a critical driving factor in establishing digital brand awareness. Businesses are given a unique (and free!) advantage by offering a content experience to a deeply captive audience. One billion people use Instagram each month; 95% of U.S. Instagrammers use YouTube, and 91% use Facebook. This creates endless opportunities to cross-promote and tease videos across platforms.

PRODUCTS IN ACTION

What better way to persuade potential buyers than by showing them your products in use? Consumers appreciate creativity, especially in the form of inspiration and hacks. While describing why and how one might benefit from your business is effective, showing the various ways a product can be used, worn, or incorporated into their daily lives will get your customers saying, “hmm, why didn’t I think of that?”

If you’ve yet to incorporate video into your marketing strategy, the time is now! Always be sure to include a clear call-to-action to increase your leads and conversions.

Video marketing is one of the most effective ways to engage your audience. It’s one thing to tell consumers how you can serve them; it’s another to show them. The 2019 digital marketing landscape shows that 87% of businesses are using video as a promotional tool, and 83% of marketers say that video gives them a good ROI. With numbers like those, there is no denying that this visual marketing strategy is on the rise.

If your business has considered using video to market your products or services but has not yet made a move, you may be missing out on an enormous growth opportunity, both in staying relevant and in increasing sales.

Here are five compelling reasons you should incorporate video into your marketing strategy:

1. Consumers WANT Video. It’s simple: if you want to stand out, you need to give the people what they want. These days, consumers prefer video over written content. In fact, 87% of consumers want to see more videos from brands in 2019. Videos are easy to consume, especially in an age when 81% of Americans own smartphones, and 75% of all video plays are on mobile devices. Stay current and aware of where the traffic is, and your viewership will flourish.

2. Boosted Online Presence. YouTube, the second largest search engine in the world, has 2 billion monthly users who watch 250 million hours of videos on their TVs daily. This is a 39% increase in under a year. Videos are favored by Google and thus increase search engine rankings and visibility. And Google owns YouTube, so videos are a significant factor in where you land in the SERPs. The longer someone views your content, the more search engines will trust that your website is trustworthy and valuable.

3. Brand Awareness and Understanding. Videos can attract potential buyers that you weren’t reaching before and can help them understand what your products and services are all about. Visual representations allow consumers to recognize your business and keep you top-of-mind when someone is in the market for what you have to offer. This is especially useful when you are launching a new service or product, or when your product requires instructions for use.

4. Increased Conversions and Sales. Establishing brand awareness and understanding can lead directly to an increase in your conversion rate and sales. The more people know about your products and services, and the more they understand how they can benefit from them, the better your odds are of witnessing an influx of customers. More sales equal a better overall return on investment.

5. Illustrates Personality and Authenticity. Video gives you something that written content does not: the chance to put a face to the name. The more your customers recognize and trust you, the more likely they will be to become long-term buyers. Your audience will appreciate the opportunity to get to know your business on a more personal level, which, in turn, will establish a connection to your brand.

Ready to get started with video marketing? Check out our Benefits of Video Marketing Blog: Part 2 post for five strategies you can implement today!