What is Social Media?

Instagram, Twitter, Pinterest, SnapChat, LinkedIn, Facebook – the list goes on and on. Everyone is saying it’s imperative to keep a presence on these online platforms, but why? What are they? How are they important to my brand and what on earth is a hashtag?!

In short, these social media channels enable your company to speak directly to its consumer base in a way traditional marketing mediums don’t allow for. Creating and maintaining social media channels is a form of inbound marketing that is all the rage these days, and it’s not just because it’s the “cool” thing to do but because it’s proven to be extremely effective. Here’s a peek into the benefits of social media:

  • Audience Growth
  • Direct Customer Service
  • Brand Awareness
  • Data Driven Targeting
  • Increased Website Traffic

Millions of people are online using these channels every day, every hour, every minute. They’re sharing information about who they are, what they like, what they don’t like and what they want – no matter what your business is, it can benefit from having a voice in this online conversation that’s happening right now.

Oh, and a hashtag is when you put a pound sign (#) before a term or phrase that is trending or topic specific. Viewers can then click the hashtag and be brought to a real-time thread of posts related to the topic. #LearnSomethingNewEveryDay


Social Media Marketing